Workers’ commutes have been shortened from a lengthy and congested trek to a quick journey from the bedroom to their home office.There are no concertgoers nudging for a glimpse of the stage. Fans aren’t focking to the basketball courts this year, but advertisers may still join them for a game.
Streaming video advertisements in the early days of the epidemic concentrated largely on raising public awareness. We felt that brands might be more direct with their sales pitches on streaming sites.
The best example of this is with the food delivery services. You noticed advertisements shifting their attention away from attracting new consumers to their segment and more toward share shifting, which is the “why you should switch away from a competitor and use us” style of advertising and messaging.
Take notice of nationwide purchasing trends
The covid-19 pandemic increased the number of pet adoptions. Taking not of this trend would guide you to launch an advertising campaign focused on new users. The primary focus should be to attract people that have never owned a pet before.
Your advertising should be aware of your supply chains.
If you don’t have a product on the shelves, stop advertising to that area, driving customers to be let down when your product isn’t available.
You can’t advertise products you don’t have
This is an obvious statement, but there are some advertisers who continue to push products that they do not have in stock. This does nothing but irritate customers and waste everyone’s time
Don’t forget about traditional tv advertising
Ad income has decreased over the course of the pandemic, which might be an opening for advertisers. Companies have been losing ad revenue at a high rate
You should approach streaming and live TV the same way. Ads on both are long form and professionally produced.
Stream and broadcast strategy should be seen as the same thing. Doing so enables you to apply the same audience strategy to both channels and use them for complementary reach, while also eliminating media overlap and waste.
Social Media Advertising
Oh the endless scroll – mindlessly thumbing through Instagram or Twitter feeds. The trend is more pronounced when consumers wake up and before they go to bed. Our team at Adept Creative found 85% of smartphone users check their phone within one hour of waking up or falling asleep, with 62% checking their phone within 5 minutes of waking up.
Stand out in the endless scroll by using video whenever possible.
Video content is key to standing out on social media. Video grabs attention and keeps it, making it an ideal format for grabbing attention in a feed of endless posts. Additionally, video can be repurposed into other formats like GIFs or images to further increase its reach.
In order to break through the noise and really capture attention, consider using creative tactics in your video advertising. For example, you could create a series of videos that tell a story or use humor to engage viewers.
Think outside the box
Fine-tune your ad placement with social media users in mind. For example, use Facebook to target people who have recently made a purchase or exclude people who have already interacted with your brand. Twitter can be used to target people who follow your competitors or other brands in your industry.
Advertising with how-to’s
There has been an increase in do-it-yourself projects this past year. Lowes and Home Depot both saw increases in revenue as more consumers turned to Youtube and Pinterest for help on completing their projects.
Ads around do-it-yourself content, particularly on YouTube, have been observed to be more effective than those seen on other social media sites.
Tailor the ad and placement to the sort of project customers are looking for to get consumers started on their own DIY job right away.
The important thing is to not make your ad fee like an ad but help fit the consumers vision of the project.
Content marketing to reach your users.
This is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
It’s about more than just blog posts. A successful content marketing strategy should include everything from ebooks and webinars to infographics and Instagram stories. And it should be tailored to the needs of your target audience.
Using Content marketing to reach your users and push them through your sales funnel.
Stand out with motion
Focus on video to stick out from the static. Static content is everywhere on the internet, and it’s easy for users to tune it out. But video and motion graphics are still relatively new, which means they can help your brand stand out from the noise.
When it comes to video and motion graphics, think about how you can use them to tell your brand’s story. Is there a way to incorporate them into your product demonstrations or explainer videos? Can you use them to show off your company culture or highlight customer testimonials?
There are endless possibilities when it comes to using video and motion graphics to reach your target audience. So get creative and see what you can come up with!
Since many people work from home, there are fewer locations to promote in airports, inside taxis, and trade shows.
Banner ads are an effective way to reach people who are already interested in what you have to offer. You can place them on websites that are related to your industry or target customers who have visited your website before. This type of strategy requires a more targeted approach.
They’re also a great way to target people who have visited your website before, as you can show them customized ads based on their past interactions with your company.
Is Email marketing still a thing?
Use email to drive visitors to your company’s website, where there is more interesting material. Email advertising is also a great way to reach people who are interested in your products or services but haven’t made a purchase yet or to follow up on a repeat purchase or empty cart.
Targeting the right user
It’s critical to identify and target the correct audience. Integrating your CRM data with your ad tech platform. This way you can improve your audience strategy and customers journey, using the right message at the right journey stage for each consumer. Intelligent marketing can reduce your paid media budget due to overexposure of your campaigns to individual consumers.
Don’t go overboard, customers are still creeped out when they notice a banner ad for every website they visit. Play attention to your advertising frequency. If you’re driving up your advertising frequency, but not seeing an increase in sales or web traffic, it may be time to adjust your strategy.
Make adjustments to your advertising reach. If you’re targeting a general audience instead of a niche market, you may not be reaching the correct people. Try using more specific targeting options, like interests or behaviors, to get your ads in front of the right consumers.
It is also important to target different devices. Consumers are spending more and more time on their mobile devices, so make sure your ads are designed for mobile devices.
Our work from everywhere environment makes it possible to reach your target audience with digital advertising campaigns in more ways than ever. Sometime clients get so caught up in all the possible channels to reach their target audience they forget about the advertising message it self.
The key to staying ahead of the competition is adapting your advertising strategy to current trends. Make sure you are targeting your customers for the right reasons with engaging content that stands out from all the noise.
If you need help developing your next advertising campaign, contact adept creative today. We would be happy to help you create a strategy that engages and converts potential customers into lifelong clients.