Designing a website with a store
Are you in the process of designing a website for your business and considering adding an e-commerce store? If so, there are a few things you need to keep in mind. In this blog post, we will discuss some of the most important factors to consider when setting up your online store. So, if you’re ready to take your business to the next level, keep reading!
Web design with a eCommerce store considerations
Consider the design of your website to make it user-friendly
Make sure your UI is user-friendly and easy to navigate. When designing a website, your product descriptions should be clear and concise, with enough information for the customer to determine if they want to purchase the product. Keep it short and sweet!
The design of your store is just as important as your website design. Consider using mobile-friendly themes and plugins that will allow you to sell your products to mobile customers.
Make sure you have a clear call-to-action on all pages of your site
Your call-to-action is the main element that guides your visitors into completing the next step. Whether you want them to sign up for an email or contact you, they should know exactly what to do when they get on any page of your website.
Choose an ecommerce platform that is compatible with your business’s needs.
An e-commerce platform allows you to quickly and simply set up your online store to meet the needs of today’s consumers. You can select from open source solutions like Magento, osCommerce, WooCommerce, or PrestaShop for various features at varying costs. Make certain that whatever platform you choose is simple to use so that you may set up
Make sure your online store has a secure payment system
If customers cannot trust shopping on the internet, they will not buy your products. Make sure to use a secure payment gateway such as PayPal or Shopify Payments.
Be mindful of the colors, fonts, and images that are used in the design – these can influence how customers perceive your brand
Colors, fonts and images all play a role in the impression your online store makes on potential customers. Be mindful of those you use to make sure they portray the image you want for your business.
Be consistent! Keeping the design of your website and eCommerce store consistent with your brand is key to attracting and keeping eyes on what you’re offering.
Learn more about brand consistency
Set up a blog for more content to increase customer engagement
By adding a blog to your website, you are adding more content for customers to engage with. This is key in keeping them on your site longer because they are learning about your products and services. Customers love to learn and share their knowledge. And, you can use this as a platform to build trust with your audience.
Learn more about starting your first business blog.
Add social media buttons so visitors can share posts on their favorite platforms or follow you on social media accounts
Social media is a powerful marketing tool that should be used in every business. It allows you to communicate with your customers and prospects directly, show your expertise, increase brand visibility and drive traffic to your website. Be sure to add social media buttons so visitors can easily get in touch with you on all their favorite platforms.
Lastly, keep a close eye on how the competition is doing
Keep a close eye on what your competitors are up to. Analyze their eCommerce stores and social media accounts to see what you can learn from them. Also, attend industry events and conferences which will allow you to network with other entrepreneurs, discover new trends and learn from veteran business owners who have already established successful online businesses.
Examples
Case Studies – Coming soon
Adept Creative can help design your online store.
Designing a website for your business is an investment in the future of your company. The design of this site will have a significant impact on how customers perceive you, so it’s important to plan accordingly and consider all aspects before launching into development. It may seem like common sense that choosing colors, fonts, and images carefully can influence customer perceptions about your brand but there are other factors related to usability that should be considered as well—things like clear call-to-action buttons on every page (and not just one), easy navigation throughout the site with links back to homepages at regular intervals; or even things like ensuring products come up first when they’re searched for via search engine optimization (SEO).
Take some time now and reach out to us at Adept Creative.
