People tend to use digital marketing and digital advertising interchangeably. However there is a difference, we at Adept Creative tend to think of advertising as a tool within our digital marketing kit.
Further more, digital advertising is a form of digital marketing that creates brand awareness. The purpose of digital advertising is to promote the brand or to generate sales. An advertisement is defined as a promotional message to sell a product, service or an event. In the case of digital advertising, we are more focused with traffic generation.
Read about the difference between search vs display advertising
Digital marketing is an umbrella term, defined by the American Marketing Association as “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
To us, digital marketing is the strategy, implementation, and practice of achieving brand and business objectives by applying technology, principles, and media. We do this well at adept creative!