Our guide to product packaging
Product packaging is often an overlooked aspect of product development and marketing, but it can be critical to a product’s success. In this guide, we’ll explore what product packaging is, why it’s important, and some considerations you should bear in mind when designing your packaging. We’ll also look at some of the different types of packaging available and how to choose the right one for your product.
We’ll also consider some key considerations when it comes to designing your product’s packaging.
So whether you’re just starting out with a new product or looking to revamp your existing packaging, read on for all you need to know about product packaging.
What is product packaging design and why is it important?
Since the advent of commerce, product packaging has been an important tool for businesses.
It’s what first attracts customers to your product on the shelf and entices them to pick it up and learn more about what it is. Done well, your packaging can communicate your product’s essence and persuade shoppers to buy it.
But what goes into making great packaging?
It needs to be functional, protecting the product while making sure that customers can easily access it when they’re in-store or at home. It also needs to convey key information about what your brand is, what your product is, who made it, and why customers need it – all in just a few seconds.
The design of your product’s packaging has to be eye-catching enough to stand out on the shelf next to competitors’ products. If you want to improve sales, you’ll also need to ensure that this impressive packaging is easily scalable and fits with your business’s brand identity.
It’s important for businesses of all sizes to consider their product packaging designs carefully, because this is how they’ll present themselves to customers and potential customers.
Product packaging is more than just a way to protect your product – it’s also an opportunity to make a good first impression.
When a customer sees a product they’re attracted to, they might pick it up. If that’s the case with your package, you’ll have 30 seconds or less to convince them to buy.
In those few seconds, they will be looking at the front and back of your packaging for information about what’s inside as well as who made it.
This is why designing your product’s packaging has to be done with care and attention.
Whether you’re designing your own product’s packaging or working with an agency such as our Adept Creative, here are some useful considerations to bear in mind when designing your packaging.
Key considerations that you should keep in mind when finalizing your design:
- Your product packaging must be functional first
- Secondly, it should help you communicate key information about your product – what you’re selling, who made it, why they need it, etc.
To create a desirable packaging design that works for your product, you need to understand your customer’s needs and wants.
You’ll also need to spend some time considering what makes your product different from competitors’ products – after all, that’s the only way that your product will stand out on store shelves.
Product packaging design is an important aspect of marketing. A well designed package can attract customer attention and increase sales. A weak or poorly designed package can do the opposite. Understanding the purpose of product packaging and who you want to reach is essential in creating a desired product.
Product packaging that resonates with your target audience.
Some key things to consider when designing your product’s packaging include the target audience, the competition, and how much you want to spend.
Make sure to test different types of packaging before making a final decision
Always be sure to comply with government regulations when designing your product’s packaging
Consider your brand identity
Your packaging has to reflect what distinguishes you from other companies in your niche. It also has to communicate who you are, what your product is, and why it’s different.
Examples of great product packaging designs
The benefits of using custom packaging design
The design of your product packaging is a critical part of the customer experience and can be used to increase sales if done correctly. A skilled designer can help you create a beautiful and eye-catching package that aligns with your marketing and branding goals while considering the customer experience.
Tips for creating an effective and eye-catching package design