15 Tips to Market Yourself Effectively on LinkedIn

Share on facebook
Share on twitter
Share on linkedin

What amount of thought have you given to your LinkedIn profile?

LinkedIn can be a great tool to help you gain professional insight as a business owner. LinkedIn is a powerful tool for connecting with potential clients and expanding your reach in a business community. It also allows you to make strong connections with industry partners. Through referrals and partnerships, I have been able to increase my client base significantly. LinkedIn is a great place to begin networking online, even if you don’t have the time or desire to attend networking events.

There are many ways to make your social media platform work, but there are also ways to fail.

1. Stop accepting LinkedIn invitations

Choose carefully who you connect with. You should not accept every invitation sent to you. It is important to carefully review the profiles of everyone who invites to connect with you. This will ensure that your professional interests are met.

2. Don’t invite everyone!

You should decline every invitation and you should also not invite everyone. You should not divert from your goal of using LinkedIn to build a professional network or expand your reach. To ensure success, you must work according to your vision.

3. It is very creepy to see anonymously; identify yourself.

Although anonymous viewing can have its advantages, it doesn’t mean that it isn’t creepy for those who want to check who has viewed them. Many people use LinkedIn to see the clients of their competitors. This is yet another reason to be careful about whom you invite and what invitations you accept.

Technology has made it possible to bypass roadblocks. However, there are some people who can find out who is visiting their profile anonymously. Be careful when browsing anonymously.

  • Click on the thumbnail image to open it in a new tab. You can then choose privacy or other settings.
  • When you view someone’s profile, select what they see.
  • Click on the option: Enter your name and headline.

4. Participate.

Keep in touch with your connections and check their status updates. Follow their status updates to stay in touch, whether you’re building your network, or just keeping in touch with clients past and present. You’ll be able to keep their minds on you!

5. Keep your connections secret from the creeps.

Edit your settings to protect your LinkedIn Creeps connections. Protecting your connections has many benefits. Not only is it for your benefit but also for theirs. While recruiters and competitors can see your connections to make contact with them, your connections will be kept private to protect their identities.

  • Scroll to the upper right corner of your LinkedIn profile and select Privacy & Settings from the drop-down menu.
  • Next, click on “Select Who can See Your Connections”, and then choose “Only Me”.

6. Personalize your public profile URL

Your URL can be customized to make it easy for people to find your profile, remember it, and share it. Go to your public profile, then click Create a Custom URL.

7. For your blog or website, create a profile badge.

You can create a profile badge to add to your blog or website to promote your profile and increase your network.

8. Eliminate generic anchor text links

No more boring generic anchor text links to your websites, personal or business. Follow these simple steps to add custom text links for your websites and blogs.

You can increase your website visits by including text links that are interesting and will attract page visitors to your sites.

  • Click on Edit Profile to open the Contact Info, Link box. It should look similar to the one shown below.
  • Select Other from the website options and add your text link.

9. Optimize your profile to get found

A LinkedIn profile page is not enough to guarantee that people will find yours. Optimizing your profile will increase the likelihood that you are found via searches. To your summary and headline, add keywords that are relevant to yourself.

10. Completing your profile

It’s obvious, but many people choose to leave their profiles unfinished. A profile that is not complete can make you appear unprofessional on a platform designed for professionals.

  • Take the time to ensure that your entire history (summary and education, work, etc.) is correct.
  • Allow those who wish to connect with your on multiple platforms to do so. Add your contact information and websites.
  • Include samples of your work.

11. Create a digital kick-ass resume.

One of the many advantages of using Linkedin to search for work is the ability of turning your profile into a resume. Use the Resume Builder Tool (to create a template and edit it so you can print it or share it) to ensure you have a complete profile.

OpenLink is a great way to grow your network.

Premium account holders will be able to join the OpenLing Network. This allows you to communicate with other LinkedIn members. Open Link is a way to connect with others beyond your first-degree connection.

13. Find out who has seen you.

You should keep in touch with people who view your profile. Not only to keep track of potential stalkers but also to see how you compare to others and connect with those who may have been watching you. This feature is not for anonymous creepers. You must identify yourself.

14. Join LinkedIn groups.

LinkedIn groups are similar to Facebook groups and offer a great way for professionals to grow their networks and connect with others who share the same interests. By simply joining the groups and remaining active, you can gain access to industry networks and circles.

You can also message members of the group directly by using first-degree connections.

15. Follow us on Twitter to receive updates

Automatic syncing of your tweets to LinkedIn is no longer possible. However, you can still publish your LinkedIn updates to Twitter using the Everyone + Twitter option from the Share With dropdown when adding updates.

Share on facebook
Share on twitter
Share on linkedin
We use cookies to improve your experience and deliver personalized content.
By using this website you agree to our cookie policy.