Modern-day advertising is all about engaging your target audience with compelling content that speaks to them. To achieve this, many businesses are harnessing the power of retargeting using sequential video advertisements. Retargeting is not only a cost-effective way to reach potential customers but also a powerful tool for driving conversions. In this blog post, we’ll explore what retargeting is in advertising and the benefits it brings to businesses. We’ll also discuss why developing a series of sequential video advertisements can catch your audience’s attention, break through the static, and better tell your brand’s story.
What is Retargeting?
Retargeting is a marketing technique in which businesses track users that have already interacted with their website, social media pages, or other online channels. Since these users have previously expressed interest in the brand, retargeting campaigns aim to convert them to customers by showing them tailored ads that speak to their interests. Some benefits of retargeting ads include higher engagement rates, increased brand awareness, and improved conversion rates.
Our twist to video advertising
Developing a series of sequential video advertisements is a smart way to retarget potential customers. These video ads, when correctly executed, can pique the interest of viewers and keep them engaged with your brand’s story. Sequential video ads work in a particular way. First, they establish a connection with your viewers by telling a story that resonates with them. This connection draws them in and keeps them interested. Then, subsequent videos continue the story, build on the connection and familiarity already built with the viewers, and gently nudge viewers towards taking action.
A little Psych 101
The human brain processes visual cues faster than written copy and other forms of advertising. Using video advertisements to tell your brand’s story is more effective because it engages viewers and evokes emotions. Emotions drive human behavior. When viewers connect with your story emotionally, they’re more likely to take a specific action, which may include clicking through to your website, subscribing to your services, or making a purchase.
One of the most significant benefits of using sequential video advertisements is that they get better as you go. Since the first video establishes the connection with viewers, you can use subsequent videos to address and overcome potential objections and concerns they may have. These videos can provide more information about your products or services, give them special offers, and ultimately motivate them to make a purchase.
Think about the brand experience
As a business owner, you should focus on creating a positive user experience that encourages conversion. The journey users take from first interacting with your brand to making a purchase or taking any other desired action is called the conversion funnel. Develop a strategy that addresses each of the funnel’s stages, from awareness to lead nurturing and conversion. Sequential video advertisements can significantly help businesses attain more targeted and effective conversion rates.
Retargeting campaigns using sequential video advertisements are a powerful and cost-effective way to tell your brand’s story, evoke emotions, and ultimately drive conversions. Adept Creative can help you develop an engaging, effective, and strategic video advertising campaign that targets your market and helps your business grow. So let’s work together and unleash the power of retargeting and sequential video advertising today! Contact us at Adept Creative to learn more.
