The Role of Artificial Intelligence in Content Marketing: How you can use artificial intelligence to scale your content marketing

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The world of content marketing is rapidly changing. Today, the most successful brands are using artificial intelligence to generate more engaging and personalized content for their audiences. This blog post will discuss how you can use artificial intelligence to scale your content marketing efforts, as well as what tools exist to help you create AI-generated content. We’ll also explore the benefits of working with an agency that specializes in digital content strategies like Adept Creative who has used these technologies successfully with clients.

How artificial intelligence is used to improve and optimize content.

Artificial intelligence is a broad term that encompasses many different methods and techniques. One such technique, machine learning, has been the focus of much recent interest across marketing and adverting industries as an approach for generating content at a tremendous scale.

Machine learning systems are trained on vast amounts of data to learn how to make associations between sets of input variables. Machine-learning algorithms can easily identify patterns in large datasets by finding recurrent relations and making predictions based on the probabilities they represent.

In this way, machine learning can mimic the skills that people bring when writing content for marketing purposes or product descriptions. An algorithm can be fed a dataset with thousands upon thousands of blog posts until it learns what words tend to go together most frequently and which phrases correspond with better performance rates (such as higher CTRs).

The result? A system that writes its blog post titles and body contents at scale!

What kind of content can you produce using machine learning?

Types of content that can be produced using machine learning

  • Blog posts
  • Product Descriptions
  • Web Copy
  • Emails
  • Advertisements
  • Social Media
  • Headlines
  • Titles

Along with just generating the content, machine learning can optimize the content to include keywords or even change the tone of voice.

Example. We used a few tone algorithms to rewrite a line from the movie terminator.

Original

Kyle Reese: “All right, listen. The Terminator’s an infiltration unit: part man, part machine. Underneath, it’s a hyperalloy combat chassis, microprocessor-controlled. Fully armoured; very tough. But outside, it’s living human tissue: flesh, skin, hair, blood – grown for the cyborgs.”

Rewrite: Optimus Prime

“Listen up, you guys. The Terminator is an infiltration unit: part man and machine both under the armor of its hyperalloy combat chassis microprocessor controlled fully armoured tough as nails but outside it’s living human tissue grown for cyborgs so if anything happens to this guy who knows what’ll happen right?”

Rewrite: Tony Robbins

“You’re not the only one. But don’t worry, I’m here to help.”
We all want someone who will fight for us in our hour of need–someone we can count on when no else is there; The Terminator has been designed as an infiltration unit: part man (hyperalloy combat chassis) and machine (Microprocessor controlled). Underneath its outer human tissue grown from clone donors like yourself whose bodies were taken over by this cyborgs-part robot with incredible strength but limited intelligence that isn’t afraid even if faced with death!”

Rewrite: Oprah

“I’m not sure if you heard about this, but there’s a new infiltration unit in town. They say it’s half man and half machine with an armored combat chassis underneath- they refer to them as cyborgs! There are plenty of flesh on their bodies too because that’s what makes these people special; how much more human can we get?
The Terminator has arrived at last for your protection – don’t be left out now days when every Tom Dick & Harry wants some piece o’you ;)”

Machine learning algorithms can even be used to rewrite content to be more engaging or rephrase the content to be easier to read and understand.

Benefits of using machine learning to develop blog posts, product descriptions, web copy, emails, advertisements, and social media.

There are a few ways that machine learning can be used to help your business, and there is no limit on what type of content it could produce. Here are some of the ways we have used AI-generated content at Adept Creative.

Generate new ideas for your blog posts. Sometimes to hit a roadblock and don’t know where to go next. AI is great for breaking through the haze to guide you down a new path. No matter how good the writer we all get writer’s block. AI can break your writer’s block.

Create web copy, increase click-through rates, and optimize for SEO. You can inject keywords as inputs into machine algorithms to help inject targeted phrases into a piece of content in a natural way.

Machine learning can also be used to create different versions of your content which can be used for A/B testing on your next advertising campaign or to improve conversion rate optimization.

We have used machine learning to develop large amounts of content for web development projects with quick turnover time.

We have used AI to improve product descriptions for several eCommerce stores.

We recently started using AI to develop long-format pecies, such as ebooks and white pages for inbound marketing. We are even experimenting with developing a full-length fiction novel using machine learning.

See how we have used AI with other brand.

How Adept creative can use machine learning to drive your next content marketing campaign.

Using machine learning allows you to produce quality content at a faster rate than ever. So it saves time, it saves resources, and it allows us to deploy larger-scale content marketing campaigns for your business at a level that will fit your budget and deliver organic traffic.

Let Adept Creative develop and manage your content strategy, give yourself more freedom to focus on your business instead of worrying about creating enough content for all of your digital channels.

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