What is a content Pillar?
A content pillar is a piece of content that can be broken into many pieces. It has a lot of information and it is generally about one topic.
Many different types of content can be broken down into pieces and reassembled to create new, original material. One popular example is an eBook because it’s made up of several chapters with varying topics covered in each one – this would fall under the heading “pillar” since they all deal strictly within their specific theme (eBooks). Another good possibility might involve creating detailed reports or guides on various subjects such as how-to tutorials for Photoshop users who want access instructions without having any experience using these programs before; there’d still have some degree of variety in-between each guide, but they would be connected as a whole series ( pillar content).
Pillar content is great for SEO because you can target long-tail keywords and rank for them easier than if you were to go after head terms.
When creating your pillar content, make sure to include:
-A table of contents
-An introduction
-A conclusion
-A glossary of terms
-Links to other relevant content on your site
-Images and videos
Why you should use Content pillars.
Creating pillar content isn’t easy, but it’s worth the effort. Not only will you be able to rank for long tail keywords, but you’ll also be providing your audience with valuable information that they can use.
Using content pillars gives you a framework that you can leverage to improve your internal linking structure. This will help you to keep your visitors on your site longer and increase the chances that they’ll convert into customers.
If you’re looking for a way to improve your SEO, then consider creating pillar content. It’s a great way to target long tail keywords and provide value to your audience.
You’re an expert in your field, so why not share that with the world? In-depth content on topics in which you and your business are an authority on not only provides your customers with valuable information it also helps provide social proof which is an important need in your buyer behavior model.
As an added bonus, you’ll be able to reuse your pillar content in different ways, such as creating blog posts, articles, eBooks, and more.
See our blog post on Content re-usage frame working.
Now that you know what content pillars are and why you should use them, it’s time to start creating your own. Remember to include a table of contents, introduction, conclusion, glossary of terms, and links to other relevant content on your site. You may also want to consider including images and
Creating content pillars
So, what is the goal of your website? If you’re a business it is likely to provide information and attract customers. Well that should be your same goal with your content marketing.
Using content pillars is a way to structure your content in a way that makes it more valuable for your customers. Using pillars that are on related subjects will increase your chances of ranking higher in the serps for longer keywords, which means you get more traffic.
Ok, now so what should you write about?
Enter Searcher’s Intent
Search intent is the reason why someone searches online. It’s what they are looking for, a solution or an answer to their question-but in some cases , they might not even know what that is yet. Understanding search intent is the key to creating content that meets the needs of your audience.
When you understand search intent, you can provide solutions and answers in the form of valuable digital content that helps people accomplish their tasks. You can also create content around specific keywords and phrases that are relevant to your business.
Search intents can be broken down into three categories which represent different stages of this journey through technology – initial research; Question/Answers acquisition (if you already know where that content lives); final task completion such as purchasing something.
For information on Searcher intent see this blog post.
How do you find out what keywords your audience is using?
The best way to figure this is by doing keyword research with tools such as Google’s AdWords Keyword Tool. You can also use the free Google AdWords Traffic Estimator which will forecast how many visitors you’ll receive from certain keywords, so you can experiment with different keyword combinations to see what works best for your site.
We use a number of different tools to help businesses find out what their audience is searching for.
Interested in an in-depth digital market analysis of your business?
Linking your content
Internal linking can help create natural, relevant seo-signals for the domain. It creates the standard content marketing setup where branches of sites are linked together. This is important to attract and hold organic search engine traffic because it helps provide a sense that there is something to see at every link and makes certain categories easier to navigate.
Creating the content
It can be fun and rewarding to develop your in-house content. It can also be highly effective if the owner of the business is generating some of the content. The issue many small businesses have is generating original content can take a lot of time which will eat into your commitment to your own product or services.
Developing a content generation system that doesn’t cause unneeded strain on your business is key to content marketing.
Tips to improve the effectiveness of your content pillars
Must be quality content
First, you must understand, if your site is full of low-quality content with little substance it will be hard to get good returns in the search engines. It is important to maintain a balance between text and media (images, video etc.) on every page of your site. Search engine spiders are smart enough to know when there is more than relevant content and media on a page and when there isn’t. A good rule of thumb: make sure to have at least 300 words of relevant, original content on every page of your Web site. When it comes to blog posts we recommend a minimum of 800 words for a blog post.
Is the topic searchable?
It’s key to choose a topic for your pillar piece that you can see people searching for. Google Trends is one great place to start looking for search trends and opportunities in your niche or global market. A good question would be: ‘What types of things does my targeted audience search for?’ In addition, what questions do they have that your product or service can answer?
Learn more about Search intent.
What makes this content unique?
There are a lot of articles on the Internet, so you must find a way to differentiate yourself from other websites. Content pillars should not just be ‘one more article’ on a topic; they should add some value, be engaging and align with your audience’s search intent.
Key Takeaways
- Develop original, engaging content that aligns with your audience’s search intent.
Adept Creative
We’re a digital marketing agency that helps companies with their content strategy, development and production.
Adept Creative is an award-winning digital marketing and branding agency that specializes in content strategy, development and production. We help our clients achieve their goals by providing them with the right tools to succeed online. Our team of experts will work closely with you to create custom strategies that fit your business needs.
Our team consists of experts in content creation, SEO and social media who are dedicated to helping our clients achieve their goals through strategic planning and creative execution. We know what works for each industry so we can tailor our services accordingly. This way you don’t have to worry about wasting time on strategies that won’t benefit your company’s bottom line because they’re not right for your market or audience. You’ll always be working with people who truly care about your success – from the CEO down! And if there’s anything else you need along the way, please let us know; we’re here for you every step of the way!
Contact Adept Creative today and let us show you how we can make a difference for your company!
