One of the core pillars the Adept Creative agency is built on is the idea of developing the most efficient, yet effective, workflow efficiencies. The way we develop content for ourselves and for our clients is by using a methodology that we call drip content.
The idea is simple: think about, plan and create content in a way that can be broken up to fit all of your channels.
For example, a blog post can be broken into a series of 3-5 posts that are released over a 5-7 day period. The idea is that each piece contains enough content for someone to take that next step and read it.
We have been using this process for nearly 4 years now and found the impact of drip content on our traffic to be very beneficial.
We have used this process for clients as well, it is proven to keep the content more relevant and up-to-date which results in stronger organic rankings.
Why should I use dip content?
The benefits of using drip content for most of your content marketing is that you spend less time on the content generation tasks and more time on the applications of your content and the messaging. Focusing on aligning your content with your brand in one large chunk of content down to the social media post.
How to use drip content.
There are several different ways to use drip content, but most of them have the same process.
Step 1: Identify your channels
This means what is relevant to you and how it can be implemented into your marketing plan. This also depends on how often you post, where you post etc. For example, LinkedIn requires more frequent posts, while Facebook may require fewer.
Step 2: Identify your goals with the channel
This is an important step, but you can do it at any time. That said, it is best to do this before you create and publish anything. This will keep your messaging consistent and on point.
Step 3: Create your content
This is pretty straightforward, but it’s important to keep in mind what you identify in step 2.
What are the best strategies for implementing drip content?
There are a few ways that you can implement drip content into your marketing strategy. The key is to think about planning out your content in groups that will fit all of your messaging platforms. This allows you to spend more time on each piece of communication and less time trying to develop it.
The three biggest areas that I see companies implementing drip content are with their blogs, Video, ebooks/white papers, and email marketing.
Blogs are great because it allows you to interlink your posts for SEO purposes, making each post stronger in the eyes of Google. It also allows you to build credibility by linking back to your site or another relevant site.
eBooks and white papers are a great way to offer additional value for people that visit your site. In the content marketing world, there is always talk of providing more value, this can certainly be leveraged when you offer a report or ebook on a specific topic in your industry.
Email marketing is another great strategy to implement drip content. You can create a series of emails that are sent out over a specific day, week, or month that give your subscribers more value.
The ultimate is to use a video script, rewrite it to an extensive yet SEO otimize blog post. Take the blog post and adapt it to an Instagram carousel. and a series of social media posts promoting the large content pieces.
How to scale your content
After you’ve completed a test of your content strategy, it’s time to scale up. With the aid of AI-assisted copywriting, one way to do this is to automate the process. This will allow you to write content more quickly while also resulting in superior outcomes.
To increase natural traffic, you’ll need to have procedures in place so that your team may work quickly and consistently to create optimized content daily.
We at Adept Creative provide AI-assisted copywriting services that are tailored to your content planning. The major advantage of our services is that you receive optimized original material for a lower cost and with 5x the efficiency of traditional copywriting services. As a result, large-scale content marketing efforts and faster organic traffic growth are possible.