What is organic traffic, how to improve it and how to scale it
What is organic traffic? How can you improve it and scale it?
These are questions that every business owner and content marketer should be asking themselves. In this blog post, we’ll break down what organic traffic is, how to improve it and how to scale it. We’ll also provide some tips on how you can get started. So, what are you waiting for? Read on!
What is organic traffic?
Organic traffic is any traffic that comes from a user reaching a brand asset by searching for information on a particular topic.
Topics can be broken down into keywords or keyword clusters. The search engines (SERPS) index pages by their relevance, among other things, to these keywords.
Where does organic traffic come from?
Search engines are the main channel that enables users to reach brand assets. The following search engine plays a huge role in this process:
Google – Search Engine Leader, Yahoo! – Alternative for searching web, Bing – Alternative for searching the web, Baidu – Main search engine of China.
Organic traffic comes from SEO (Search Engine Optimization). In simple terms, using certain strategies will boost a given website’s SERPS, thereby increasing the number of visitors who may potentially turn into customers.
In organic traffic generation, there are two main subsections: On-Page and Off-Page.
On-page refers to all the actions taken by a webmaster on a specific asset (blog posts or product pages) in order to rank for a given keyword.
Off-page refers to all the actions taken by a webmaster outside of his website, in order to rank it higher on search engines (SEO).
The main difference between organic traffic and paid traffic is that organic traffic has no cost, but paid traffic can be expensive depending on the source.
Why should I care about organic traffic?
Using a proper SEO and content marketing strategy to drive organic traffic is the best technique with the best ROI.
Organic traffic is the best long-term strategy to build a brand with.
- – No cost
- – No need to run ads in order to drive a certain volume of visitors
- – Provides a better experience for users who may become customers. Google penalizes websites that do not provide relevant answers to user queries.
In addition, the ROI from this kind of traffic is immense when compared to other forms of advertising.
How can I generate organic traffic?
Generating organic traffic is not an easy task. It requires a long-term commitment and patience. When building links, one needs to understand that the process is done over time. Buying links is ineffective (and illegal) in terms of ranking, since web crawlers cannot distinguish between paid and unpaid
Tips on how to get started with organic traffic?
- – First, learn how SEO works. Do not invest in this strategy if you do not understand it. Ask your webmaster or hire an expert to help you out.
- Build a proper foundation on which to generate traffic by identifying your goals and choosing the best keywords to reach
How to scale it
Once you have developed a content strategy that is tested, it’s time to scale your efforts. One way to do this is with the help of AI-assisted copywriting. This will help you draft content faster and provide better results.
To scale organic traffic, you need to have processes in place so that your team can work quickly and produce optimized content on a daily basis.
We at Adept Creative offer AI-assisted copywriting services to match your content strategy. The main benefit of our services is that you get optimized original content with a lower cost to you and 5x the efficiency of normal copywriting services. So, large-scale content marketing campaigns and quicker organic traffic gains.
Our team would love to work with you on your SEO strategy.