What is the number of Youtube users?
Youtube boasts more than 2 billion monthly logged-in users. This is not as many users as Facebook’s 2.74 Billion monthly active users.
Keep in mind, however, that you can still watch YouTube content and not have to create an account. Therefore, the “logged-in monthly viewers” number is likely to underestimate the actual number of people who are viewing YouTube content each month.
YouTube usage by a percentage of the US population
YouTube is used by 74% of Americans. This is more than Facebook (68% of American adults)! It’s nearly twice the amount of Instagram (40%), which is the second-placed runner-up.
According to Pew Research YouTube is America’s most-popular online platform.
eMarketer predicts that the number of U.S. YouTube viewers will rise to 228.1 Million by 2024 from 214.9 Million in 2020.
77% of U.S. 15-35 year-olds use youtube. YouTube is the most popular video site among users aged 35 and younger, but only slightly. YouTube is used by 73% of Americans between 36 and 45, 70% of 46-55 year olds, and 67% of 56-year-olds.
This pattern is very different from other social media platforms, where usage drops sharply for older age groups.
The percentage of kids who watch Youtube
Parents of children aged 11 or younger in the United States say that their kids watch YouTube. 53% of parents claim that their child watches YouTube videos at least once per day. This contrasts with other social networks which require that children be at least 13 years old.
These two statistics show that YouTube is popular with all ages in America.
OTT stands to “Over-the top” and refers only to streaming services that are viewed on a TV. Nearly all Americans watch YouTube videos streaming on their TVs.
YouTube is the most popular digital video platform in America. Netflix is second with 74.9%. YouTube watched time on TV increased by 80% in March, compared to the previous year.
From where does YouTube’s traffic come?
16.4% of YouTube traffic is from the US. As you can see, YouTube is very popular in the United States. However, only a small fraction of YouTube traffic comes from the USA.
Alexa estimates that the United States is still 16.4% of YouTube’s visitors, and it is the largest source of YouTube traffic.
Next up: 9.2% of YouTube users are located in India and 4.8% in Japan.
YouTube is the 2nd most popular website in the world. Google is its parent company.
Percentage of YouTube users based on gender
56% of YouTube users identify as males, and 44% as females. Data is only available to male and female YouTube users.
YouTube’s user base is dominated by men, but YouTube still has plenty of female content creators and consumers.
Youtube shows how many hours of content can be viewed per day.
One billion hours. Every day. This is an amazing amount of content consumed all over the globe.
How did that number rise so high? These YouTube usage statistics will give you some insight.
YouTube is used by 41.9 million people aged 18+ every day. This includes all devices, mobile, laptop or desktop, as well as connected TV. This is an average of 4.9 hours per semaine or almost 255 hours annually.
What is the most popular YouTube channel?
40% of YouTube viewing time is done on mobile devices. Although this percentage is decreasing, it still represents a substantial portion of YouTube viewing.
This is important because YouTube statistics that show how long people spend surfing YouTube.com are significantly lower than the actual time spent on YouTube.com. Mobile views are more likely than desktop users to use YouTube.
49.0% of YouTube viewers were on mobile devices in Q4 2019. 27.0% were watching YouTube from their TVs. This had changed to 40% mobile viewing and 34% TV viewing by Q3 2020.
What do people do when they visit YouTube?
YouTube is not just for people who want to watch one video, but they are also consuming a lot more content. They are staying on YouTube to view nearly nine pages, which increases their viewing time and allows them to consume more content.
What should I do with Youtube?
These statistics are a look at the YouTube videos that people watched in 2020. This information is crucial for businesses who want to plan and implement impactful organic content or think about themes for paid YouTube ads.
Between March 2020 and July 2020, the number of views of videos featuring “beginner” variations in their titles increased by more than 50%. These videos were viewed more than 9 billion times worldwide in 2020.
In 2020, 66% of Germans used YouTube to start a hobby. India’s 94% used YouTube to learn how to make things. YouTube was used by 82% of people worldwide to learn how to do things. What exactly were they learning?
- In 2020, almost 50% of all beauty tutorials were viewed.
- The number of bike repair and maintenance videos grew by 90%
- Daily views of videos containing “raising chickens” in the title grew 160%
- From mid-March through mid-April, 160 million videos related to learning the guitar were viewed.
- 6 million videos about container gardening were viewed during the same time period.
- Daily uploads of videos about self-care have increased by 215%
- Daily views of videos on making sourdough bread increased by 458% (guilty! There was a 200% increase daily in views for recipe videos about bubble tea.
- Video tutorials for home haircuts were also uploaded in April (guilty yet again).
YouTube now has more than 40,000,000 active gaming channels. Over 80,000 channels have at least 100,000 subscribers.
With 201 billion plays, Minecraft was followed by Roblox (75 billion) and Garena Free Fire (72 billion).
In 2020, 72% of YouTube users used YouTube to keep fit or exercise. In March, there was an increase of 515% in the number of videos that included “homeworkout” in their titles. People wanted to learn some very specific fitness skills.
- Daily videos showing how to perform a handstand have seen a 195% increase
- From mid-March through mid-May, dance workout videos received 180 million views
In March 2020, daily views of videos with the title “home office” increased by 210%. Daily uploads of videos with the title “at home” increased 700% during the same time period. Video titles that contain “quarantine” or “routine”, saw 10.5 millions views in March.
Go Live on YouTube
This is not surprising considering that live events were canceled for most of the year. In the first six months 2020, daily Youtube livestreams increased by 45 percent.
53% of livestream viewers feel that watching livestreams makes them feel more connected to the world around them. 56% say that watching livestreams is as enjoyable as attending an event in person.
YouTube for B2B research
YouTube is used by 50.9% B2B decision-makers to research purchase options. YouTube is the most popular social media platform used for this purpose, surpassing Facebook (48.5%) or LinkedIn (33%).
YouTube can be a great place to reach decision-makers if you market to other businesses.
70% of YouTube viewers purchased products from brands after viewing them on YouTube. Based on a survey of 2,000 people aged 18-64, this statistic was compiled by YouTube parent company Google in February 2020.
YouTube ads that are targeted by intent get a 100% higher increase in purchase intent than ads that are targeted by demographics. Ad recall is also 32% higher when they are targeted by intent. A combination of demographics and intent is slightly more effective than targeting by intent.
Youtube Advertising
YouTube ads targeting intent are also more popular than ads that target demographics. People who watch them tend to skip ads and stay longer.
The algorithm behind the ads leaderboard includes organic and paid views, audience retention, watch time, and watch time.
YouTube alone brought in 5.56 Billion dollars in advertising revenue in the U.S. in 2021. That’s more than YouTube earned from ads in 2020. More people are purchasing ads in different formats.
Monetizing YouTube
Year over year, the number of YouTube channels earning $10,000 USD or more grew 50%. In the same time, the number channels that earn $100,000 USD or more per year grew by 40%.
This income doesn’t come only from ad revenue. It could also include other forms of YouTube monetization. It’s difficult to know if this is good news or bad for all YouTube content creators.
(Note: YouTube claims that this growth occurred year-over-year, but doesn’t mention which years.
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