Beginners guide to SEO

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Ready to start learning about SEO?

To get the most out of this guide to search engine optimization (SEO) it is best to apply and test these concepts with your own web page.

This guide is designed to walk you through all of the major aspects of good SEO, from finding terms and phrases (keywords) that can generate organic traffic to your website, to making your site friendly to search engines, to building links and marketing your business products and services.

Search engine optimization can be complex. It requires constant attention as algorithms change, best practices are often updates and new competitors enter and exit the race. However, it is easy to understand the basics, and even a small amount of SEO knowledge can make a huge difference to your website traffic and overall ROI.

Here’s what you’ll find in this SEO guide.

  • Crawl accessibility
  • Content creation
  • Keyword optimization
  • User Experience (UX) and page optimization
  • Meta descriptions to improve click through rates (CTR)
  • Snippet/Schema markup 
  • Measuring and analytics reporting


A Beginners guide to SEO

Learn the basics of SEO. Introduction to how a search engine works. Google and Bing webmaster guidelines.

Chapter 2 coming soon.

Chapter 3: Keywords

Chapter 4: On Page Optimization

Chapter 5: Link building

Chapter 6: Tracking SEO performance

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