The Adept Creative Blog
Here are a collection of blog posts, case studies and other little gems.
Check out some of our latest and most popular articles on SEO, Content Creation, UX and Digital User Behavior.
Intro So you have this perfect photo of you and your bros out rock climbing that will go perfect with your recent blog post on your latest vision quest or maybe, Your goal is to have your content viewed by as many people as possible. One of Google’s known ranking factors is Page speed. We know from user experience a/b testing that the bounce rate jumps up if your page load time is above 3
Google Analytics is a very powerful tool that is designed to do two main things, track how people get to your website and track what they do when they get there. Note of caution: Google analytics is not retroactive! You must calibrate Google analytics right the first time in order to make sure your data is accurate and not corrupt. If analytics is not set up properly you can not go back and look at
Top SEO Statistics There are the most interesting SEO stats. Just thought you should know. 68% of online experiences begin with a search engine. (BrigitEdge) .78%, that’s a little over 3/4th of a percent, of all Google searchers click onto the results of the 2nd page. (backlinko) 53.3% of all website traffic comes from organic search. (Brightedge) 92.96% of global traffic comes from Google search, Google Images, and Google Maps (sparktoro) SEO drives 1000%+ more
What have we been up to @adept_creative? Things have been very busy at our agency. We have two upcoming product launches along with mean exciting branding and design projects. Here are just a few updates from our agency. Marketplace launch We at adept creative continue to innovate the way we offer creative and marketing solutions. Our upcoming marketplace launch will just make things a whole lot easier for our clients to purchase, collaborate, and receive
What is a “Sale Funnel”? The sales funnel is a term used to represent the customer’s journey. It is the process a potential customer goes through on their way to a sale. Just like its name indicates, a sales funnel is the widest at the top and narrowest at its bottom. Each stage of the funnel pushes your most qualified prospects into the next stage and drops those that are not a fit for your
What is SEO? Seo stands for Search engine optimization. It is the practice of increasing both the quality and quantity of non paid website traffic. This exposure to your brand from search engine results is known as organic traffic. SEO is the process of optimizing online content in a manner that makes search engines see and rank your web pages around specific keywords. Organic search is most often the primary source of website traffic. Builds
How to make a new blog post Steps Login to the Adept CMS at yourdomain.com/login Select “posts” on the side menu then select “Add new”, its located in the top left-hand corner right next to the word “posts”. Easy right. On the top right hand corner we have our publish container. Here you will see your posts visibility weather public or private and your publish date. Below that we have our categories container. Here you
Science plays a key role in marketing with one of the most influential disciplines is the science of psychology. We at Adept Creative have studied and written a bit about behavioral psychology. Having a bit of understanding of some of the driving forces of behavior can go a long way toward better understanding your audience and why they do the things they do. People Run in packs People are pack animals. If someone else is
People tend to use digital marketing and digital advertising interchangeably. However there is a difference, we at Adept Creative tend to think of advertising as a tool within our digital marketing kit. Further more, digital advertising is a form of digital marketing that creates brand awareness. The purpose of digital advertising is to promote the brand or to generate sales. An advertisement is defined as a promotional message to sell a product, service or an event. In the case of digital advertising, we
What are triggers? Triggers can be anything that prompts us to complete a particular action. They suggest what to do next. There are two types of triggers, an internal and external trigger. External triggers are everywhere. They flood our senses and remind us how to take a particular action. The obvious example of an external trigger is the popular “Click here” button. Internal triggers, on the other hand, are impulses that come from within. Memories,
We use a lot of tools at Adept Creative. Below is a list of some of my favorite free digital marketing tools. Check back often as I will continue to update this list. Google Analytics Google Analytics is the gold standard of web analytics. Signing up is easy and best of all its free. Google Analytics lets you track users as they interact with your website or other digital properties. Google Marketing Toolbox Culture and Trends,
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