The Adept Creative Blog
All The Latest
The Power of Retargeting: Using Video Advertising to Tell Your Brand’s Story
Modern-day advertising is all about engaging your target audience with compelling content that speaks to them. To achieve this, many businesses are harnessing the power of retargeting using sequential video advertisements. Retargeting is not only
How Adept Creative Designs Large-Scale Motion Graphics for Stadiums and Sports LED Boards
When you think about the experience of going to a large sporting event, there are several elements that come to mind: the sound of the crowd roaring, the smell of hot dogs and popcorn, and
How to Creatively Develop Video Content to Better Tell Your Brand’s Story
In this age of social media dominance, video content has become the king of storytelling. Video marketing is booming, and brands that fail to embrace it miss out on a lot. With video, you can
Why Motion Graphics Should Be a Part of Your Content Strategy
Why Motion Graphics Should Be a Part of Your Content Strategy As a business professional, you’re probably aware of the importance of creating a strong content strategy to attract and engage your clients on social
How we manage client files
At Adept Creative, we have accumulated a lot of data over the last 6 years. As we have continued to expand our services we have had to scale up our ability to store and manage
Martial arts web design
Designing a website for martial arts can be a fun and challenging project. There are many different ways to approach the design, and no one right way to do it. In this article, we’ll take
Designing our own E- commerce store
We understand that not all of our brand advocates need our services, but would like to support our team and our mission. Also as a team we create a lot of cool stuff that we
Where marketing ends and sales begins
You often hear people say things like… “Marketing generates awareness for your product or service, while sales focuses on getting people to buy it.” “Marketing should be used to educate potential customers about your product
Advertising that reaches consumers in every room of the house
Workers’ commutes have been shortened from a lengthy and congested trek to a quick journey from the bedroom to their home office.There are no concertgoers nudging for a glimpse of the stage. Fans aren’t focking
Considerations for designing a way finding system
NAVIGATING PEOPLE THROUGH PLACE Wayfinding design is the art and science of using signs, symbols, color, and type to enable people to easily navigate a place. Wayfinding design is particularly essential in built environments since
aGency News
What have we been up to Aug 2023
By Mike Robinson It has been about 5 months since we last had an update, March 2023. We will talk about were we have come after 6 years in business, How I have been on
What have we been up to March 2023
At Adept Creative, we have been hard at work creating awesome digital experiences for our clients. We have been focusing on improving our user experience design process, developing engaging content strategies, and creating cutting-edge digital
Adept Creative Announces Intent to Develop AI Applications
Adept Creative, a small full-service marketing, and branding agency based in Cleveland, Ohio, has been using artificial intelligence to aid in the copywriting process for more than 10 months. Using Artificial Intelligence has led to
Adept Creative expands services to offer web hosting and management
Web development agency, Adept Creative is now offering clients the opportunity to have their website hosted, managed and maintained by Adept. This service will be provided at a cost-effective rate for all clients with no
Branding
Branding for tech startups
When you’re starting a tech company, branding is one of the most important things you can focus on. It helps customers and investors understand what your company does, and it creates an identity for your
Our Process: Logo Design
We’ve at Adept Creative have been designing logos for small businesses since 2006. We’ve had a lot of experience and have seen the challenges that businesses face when it comes to their branding. We have
Branding tips for startups
Starting a business is no easy task. It takes a lot of time, energy, and money to get a business off the ground. And once it’s up and running, you have to work hard to
What Is Brand Identity and how do we develop a good one?
What Is Brand Identity and how do we develop a good one? The brand identity is the special sauce of your business that distinguishes you from every other Tom, Dick, and Harry, Inc. on the
Design
Own and improve your digital home.
Martial arts web design
Designing a website for martial arts can be a fun and challenging project. There are many different ways to approach the design, and no one right way to do it. In this article, we’ll take
Designing our own E- commerce store
We understand that not all of our brand advocates need our services, but would like to support our team and our mission. Also as a team we create a lot of cool stuff that we
Designing effective music flyers
Striking a chord with your target audience is essential for any musician or band seeking to promote their music. While there are many promotional tools available, flyers remain a popular and cost-effective option for promoting
Do websites need to be fast?
Recently, Google released a statement saying that website speed will be one of the ranking factors for their search engine. This means that if your website is slow, it could rank lower in search results
Marketing
Using content to increase your organic reach.
Where marketing ends and sales begins
You often hear people say things like… “Marketing generates awareness for your product or service, while sales focuses on getting people to buy it.” “Marketing should be used to educate potential customers about your product
Content marketing ideas for small businesses
Small businesses have a unique challenge when it comes to content marketing. They often don’t have the time or resources to produce the same level of high-quality content as larger businesses. But that doesn’t mean
Why should I use content marketing?
There are a lot of benefits to using content marketing, and business owners and marketers should be taking advantage of all that it has to offer. Content marketing can help you build trust with your
Why content marketing works so well
Why is content marketing so important? When it comes to marketing your business, you know that content is key. Creating valuable, engaging content is essential for drawing in customers and establishing your brand’s authority. But
SEO
Methods to increase your organic reach.
SEO Basics
SEO: How to get started This guide to search engine optimization (SEO), is best used to test and apply these concepts to your web page. This guide will walk you through the main aspects of
What is organic traffic
What is organic traffic, how to improve it and how to scale it What is organic traffic? How can you improve it and scale it? These are questions that every business owner and content marketer
SEO: what to do first
Areas of SEO First lets talk about a few different areas of Search Engine Optimization (SEO). Onpage SEO This is the part of SEO that you can control. Make changes to your website with
Using Content Pillars
What is a content Pillar? A content pillar is a piece of content that can be broken into many pieces. It has a lot of information and it is generally about one topic. Many different
Advertising
Digital and print advertising.
The Power of Retargeting: Using Video Advertising to Tell Your Brand’s Story
Modern-day advertising is all about engaging your target audience with compelling content that speaks to them. To achieve this, many businesses are harnessing the power of retargeting using sequential video advertisements. Retargeting is not only
Advertising that reaches consumers in every room of the house
Workers’ commutes have been shortened from a lengthy and congested trek to a quick journey from the bedroom to their home office.There are no concertgoers nudging for a glimpse of the stage. Fans aren’t focking
Search vs Display Advertising
What is the difference? search vs display ads Let’s first define search and display ads before we get into the discussion about them. Here are some brief definitions. Search Advertising – Paid Links are displayed on
Brand advertising
Advertising is one of the most powerful and widely used communication channels for brand building. It can be shown how much an individual is affected by advertising because it influences their buying decisions and also
