The Adept Creative Blog



Check out some of our latest and most popular articles on SEO, Content Creation, UX and Digital User Behavior.

How we manage client files

At Adept Creative, we have accumulated a lot of data over the last 6 years. As we have continued to expand our services we have had to scale up our ability to store and manage our clients project files. Since launching our video production capabilities last year (2022) we have had to invest in our file management systems, let’s take you through it. Redundancy For any of our video production and our live audio production projects, we use redundancy at the source. This includes all of our cameras, drones and audio recording devices. We capture all of our video files

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Martial arts web design

Designing a website for martial arts can be a fun and challenging project. There are many different ways to approach the design, and no one right way to do it. In this article, we’ll take a look at some of the considerations you’ll need to make when creating a martial arts website, from layout and navigation to color scheme and fonts. What’s important for a martial arts website? The first thing you’ll need to consider is what kind of martial arts web site you want to create. There are many different approaches, and the right one for you will depend

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Designing our own E- commerce store

We understand that not all of our brand advocates need our services, but would like to support our team and our mission. Also as a team we create a lot of cool stuff that we would like to share to the world. We decided to create our own Adept Creative agency store.  I would like to take you along through our taught process as we design an ecommerce store for our agency. Setting our Goals Setting our goals for the new shop was easy. We wanted to showcase our creative art while showing our love for our homebase city, Cleveland,

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Where marketing ends and sales begins

You often hear people say things like… “Marketing generates awareness for your product or service, while sales focuses on getting people to buy it.” “Marketing should be used to educate potential customers about your product or service, while sales should be used to convince them to buy it.” “Marketing is about generating leads, while sales is about converting those leads into customers.” The problem with this type of generic statements is it really doesn’t do enough to clearly define the scope of your marketing campaigns and sales tactics. It also defines the scope with certain tactics, which are used by

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Advertising that reaches consumers in every room of the house

Workers’ commutes have been shortened from a lengthy and congested trek to a quick journey from the bedroom to their home office.There are no concertgoers nudging for a glimpse of the stage. Fans aren’t focking to the basketball courts this year, but advertisers may still join them for a game. Living room Entertainment advertising Streaming video advertisements in the early days of the epidemic concentrated largely on raising public awareness. We felt that brands might be more direct with their sales pitches on streaming sites. The best example of this is with the food delivery services. You noticed advertisements shifting

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Considerations for designing a way finding system

NAVIGATING PEOPLE THROUGH PLACE Wayfinding design is the art and science of using signs, symbols, color, and type to enable people to easily navigate a place. Wayfinding design is particularly essential in built environments since it provides the visual clues that assist visitors in reaching their goals with ease. In each project, we collaborate closely with the key stakeholders and other design consultants. Adept Creative is capable of creating visual wayfinding systems that reflect the project’s brand voice. We categorize wayfinding signage as either Vehicular or Pedestrian, beginning with a traffic flow study to assess how people will move through

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Designing effective music flyers

Striking a chord with your target audience is essential for any musician or band seeking to promote their music. While there are many promotional tools available, flyers remain a popular and cost-effective option for promoting gigs and upcoming events. When designed effectively, they can help to generate excitement and buzz around your music. When designed well they can become artwork that will stand the test of time. Tips for designing effective music flyers. Keep it simple – too much information will overwhelm people When designing your flyer, ask yourself “what is the one thing I want people to remember?” and

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Branding for tech startups

When you’re starting a tech company, branding is one of the most important things you can focus on. It helps customers and investors understand what your company does, and it creates an identity for your business that sets it apart from the competition. So how do you go about creating a brand for your startup? This guide will walk you through the process. What is branding and why do startups need it? A brand is the identity and personality of a business. It’s how your company wants to be viewed by its customers, and it impacts everything from customer service

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Package design for food and drink

Package design for food and drink How your food and drink are packaged can have a big impact on sales. A well-designed package can make your product more appealing to customers and help it stand out from the competition. In this blog post, we’ll discuss some tips for creating eye-catching package design that will help boost your sales. The importance of package design for food and drink It’s a myth that all consumers buy on impulse. In fact, studies show that up to 98% of purchases are planned. Consumers will often do some research before making a purchase and package

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Do websites need to be fast?

Recently, Google released a statement saying that website speed will be one of the ranking factors for their search engine. This means that if your website is slow, it could rank lower in search results than websites that are faster. So, do you need to make your website faster? The answer is yes – here’s why. But first some website facts in no particular order. The average website loading time is 8 seconds 47% of web users expect a website to load in 2 seconds or less A 1-second delay in page response can result in a 7% reduction in

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The Sentient

The Sentient The Future of Sci-Fi. The Sentient is a physical and digital sci-fi publication that features 4 original storylines

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Branded merchandise for flow basketball

Flow Basketball

Startup a basketball academy with a purpose. Flow basketball provides online basketball training and in-person camps. The nonprofit organization also

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Aura Project

Aura Project

The Challenge The Aura Project already had a logo they had been using during the first few years of the

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Branding and UX design for a start up fin tech company. Swift is a start up fin tech company who

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Nimble Yoga Columbus

Nimble Yoga

Expanding from a small studio into a three location brand. Scope Logo Design Identity Messaging Environmental Design Print collateral Web

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Red Bean Coffee Branding

Red Bean

Simply delicious coffee red bean is an online coffee roaster looking to expand into a brick-and-mortar coffee shop. Adept Creative

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