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The Adept Creative Blog



Check out some of our latest and most popular articles on SEO, Content Creation, UX and Digital User Behavior.

The Power of Retargeting: Using Video Advertising to Tell Your Brand’s Story

Modern-day advertising is all about engaging your target audience with compelling content that speaks to them. To achieve this, many businesses are harnessing the power of retargeting using sequential video advertisements. Retargeting is not only a cost-effective way to reach potential customers but also a powerful tool for driving conversions. In this blog post, we’ll explore what retargeting is in advertising and the benefits it brings to businesses. We’ll also discuss why developing a series of sequential video advertisements can catch your audience’s attention, break through the static, and better tell your brand’s story. What is Retargeting? Retargeting is a

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Motion Graphics in sports

How Adept Creative Designs Large-Scale Motion Graphics for Stadiums and Sports LED Boards

When you think about the experience of going to a large sporting event, there are several elements that come to mind: the sound of the crowd roaring, the smell of hot dogs and popcorn, and the impressive display of graphics on the large LED boards. These screens have become a staple in stadiums and arenas across the world, and they play a huge role in making the game-day experience more engaging and memorable. Adept Creative has a long history of designing motion graphics and advertisements for these boards, and we’re excited to share our expertise with you. To understand the

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How to Creatively Develop Video Content to Better Tell Your Brand’s Story

In this age of social media dominance, video content has become the king of storytelling. Video marketing is booming, and brands that fail to embrace it miss out on a lot. With video, you can connect emotionally with your audience, share your brand’s story, and showcase your products or services in an interesting, engaging way. But how do you get started with video marketing? In this blog post, we are going to take you through the creative process of developing video content, from the brief stage to delivering the final product. Starting with a brief Collecting a Brief: Before you

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Why Motion Graphics Should Be a Part of Your Content Strategy

Why Motion Graphics Should Be a Part of Your Content Strategy As a business professional, you’re probably aware of the importance of creating a strong content strategy to attract and engage your clients on social media. But with the vast amount of content being shared every day, it may be a challenge to capture the attention of your target audience right away. This is where motion graphics come in. In this blog post, we’ll discuss the benefits of incorporating motion graphics into your content strategy and how it can make your brand stand out from the competition. Motion graphics grab

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How we manage client files

At Adept Creative, we have accumulated a lot of data over the last 6 years. As we have continued to expand our services we have had to scale up our ability to store and manage our clients project files. Since launching our video production capabilities last year (2022) we have had to invest in our file management systems, let’s take you through it. Redundancy For any of our video production and our live audio production projects, we use redundancy at the source. This includes all of our cameras, drones and audio recording devices. We capture all of our video files

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Martial arts web design

Designing a website for martial arts can be a fun and challenging project. There are many different ways to approach the design, and no one right way to do it. In this article, we’ll take a look at some of the considerations you’ll need to make when creating a martial arts website, from layout and navigation to color scheme and fonts. What’s important for a martial arts website? The first thing you’ll need to consider is what kind of martial arts web site you want to create. There are many different approaches, and the right one for you will depend

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Designing our own E- commerce store

We understand that not all of our brand advocates need our services, but would like to support our team and our mission. Also as a team we create a lot of cool stuff that we would like to share to the world. We decided to create our own Adept Creative agency store.  I would like to take you along through our taught process as we design an ecommerce store for our agency. Setting our Goals Setting our goals for the new shop was easy. We wanted to showcase our creative art while showing our love for our homebase city, Cleveland,

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Where marketing ends and sales begins

You often hear people say things like… “Marketing generates awareness for your product or service, while sales focuses on getting people to buy it.” “Marketing should be used to educate potential customers about your product or service, while sales should be used to convince them to buy it.” “Marketing is about generating leads, while sales is about converting those leads into customers.” The problem with this type of generic statements is it really doesn’t do enough to clearly define the scope of your marketing campaigns and sales tactics. It also defines the scope with certain tactics, which are used by

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Advertising that reaches consumers in every room of the house

Workers’ commutes have been shortened from a lengthy and congested trek to a quick journey from the bedroom to their home office.There are no concertgoers nudging for a glimpse of the stage. Fans aren’t focking to the basketball courts this year, but advertisers may still join them for a game. Living room Entertainment advertising Streaming video advertisements in the early days of the epidemic concentrated largely on raising public awareness. We felt that brands might be more direct with their sales pitches on streaming sites. The best example of this is with the food delivery services. You noticed advertisements shifting

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Considerations for designing a way finding system

NAVIGATING PEOPLE THROUGH PLACE Wayfinding design is the art and science of using signs, symbols, color, and type to enable people to easily navigate a place. Wayfinding design is particularly essential in built environments since it provides the visual clues that assist visitors in reaching their goals with ease. In each project, we collaborate closely with the key stakeholders and other design consultants. Adept Creative is capable of creating visual wayfinding systems that reflect the project’s brand voice. We categorize wayfinding signage as either Vehicular or Pedestrian, beginning with a traffic flow study to assess how people will move through

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The Sentient

The Sentient The Future of Sci-Fi. The Sentient is a physical and digital sci-fi publication that features 4 original storylines

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Branded merchandise for flow basketball

Flow Basketball

Startup a basketball academy with a purpose. Flow basketball provides online basketball training and in-person camps. The nonprofit organization also

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Aura Project

Aura Project

The Challenge The Aura Project already had a logo they had been using during the first few years of the

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Branding and UX design for a start up fin tech company. Swift is a start up fin tech company who

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Nimble Yoga Columbus

Nimble Yoga

Expanding from a small studio into a three location brand. Scope Logo Design Identity Messaging Environmental Design Print collateral Web

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Red Bean Coffee Branding

Red Bean

Simply delicious coffee red bean is an online coffee roaster looking to expand into a brick-and-mortar coffee shop. Adept Creative

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