The Adept Creative Blog

Articles.

All The Latest

Check out some of our latest and most popular articles on SEO, Content Creation, UX and Digital User Behavior.

Business strategy vs brand strategy vs marketing strategy.

Business Strategy A business strategy details an organization’s vision, mission and long-term objectives.{transition} also priorities those objectives and describes specifically how it plans to achieve them. Generally, a business strategy should also cover the resources that will be needed to deliver it. e.g. market analysis, competitors analysis, entry and exit barriers, market segmentation, market trends, scale, product/service portfolio, branding etc. Brand Strategy The brand strategy exists to enable, express and bring to life the business

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Image Optimization

Intro So you have this perfect photo of you and your bros out rock climbing that will go perfect with your recent blog post on your latest vision quest or maybe, Your goal is to have your content viewed by as many people as possible.  One of Google’s known ranking factors is Page speed. We know from user experience a/b testing that the bounce rate jumps up if your page load time is above 3

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Adept Creative Cleveland

Getting started with Google Analytics

Google Analytics is a very powerful tool that is designed to do two main things, track how people get to your website and track what they do when they get there. Note of caution: Google analytics is not retroactive! You must calibrate Google analytics right the first time in order to make sure your data is accurate and not corrupt. If analytics is not set up properly you can not go back and look at

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aGency News & Updates

Check out what’s going on at our creative agency.

Michelangelo: Mind of Master Exhibition

We took the team to the Cleveland Art Museum today. Michelangelo: mind of the master presented over two dozen original drawings and working sketches. Many of the drawing demonstrate Michelangelo’s inventive preparations for his most important commissions, including the Sistine Chapel. Our team at Adept Creative are interested in art in many forms. Many of us study the masters before us in hopes to learn or at least become inspired. This exhibit was particularly interesting

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Agency Projects

See what we are working on.

Audio Drive

Audio Drive a new way to listen to music. Adept Creative developed the logo, identity system, website, content strategy and social media artwork. Share This Share on facebook Share on twitter Share on linkedin Agency Adept Creative Director Mike Robinson Who is Audio Drive? Audio Drive is a curated music platform that uses AI to recommend music playlist to the user complete with supplemental commentary and music history lessons. Identity UX/UI Design

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Flow Basketball

Start up basketball academy with a purpose. Flow basketball provides online basketball training and in person camps. The organization also restores tired community basketball courts with one of a kind artwork. The Challenge Adept Creative has been asked to design a logo and branding system, social media startup strategy, a brand new website with e-commerce store and merchandise artwork. Share This Share on facebook Share on twitter Share on linkedin Agency Adept Creative Director Mike

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Nimble Yoga

Expanding from a small studio into a three location brand. Scope Logo Design Identity Messaging Environmental Design Print collateral Web Design Brand and Marketing Strategy Share This Share on facebook Share on twitter Share on linkedin Agency Adept Creative Director Mike Robinson Lo Down Nimble Yoga is an fun, friendly and trendy yoga studio. A new brand with a vision for expansion.  After 3 months of creativity we built a new brand from the ground

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