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Check out some of our latest and most popular articles on SEO, Content Creation, UX and Digital User Behavior.

Advertising that reaches consumers in every room of the house

Workers’ commutes have been shortened from a lengthy and congested trek to a quick journey from the bedroom to their home office.There are no concertgoers nudging for a glimpse of the stage. Fans aren’t focking to the basketball courts this year, but advertisers may still join them for a game. Living room Entertainment advertising Streaming video advertisements in the early days of the epidemic concentrated largely on raising public awareness. We felt that brands might be more direct with their sales pitches on streaming sites. The best example of this is with the food delivery services. You noticed advertisements shifting

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Advertising Analytics

Search vs Display Advertising

What is the difference? search vs display ads Let’s first define search and display ads before we get into the discussion about them. Here are some brief definitions. Search Advertising – Paid Links are displayed on search engines. They are ranked based on a number of factors, including keyword, bid, landing page and age of account. Display Advertising – Paid ads are displayed on websites that match keywords to the topic of the website. Display ads can include text, images, or video. Display ads and search ads are priced differently. Search is usually more expensive per click. For example, a user clicking

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Digital Advertising

Brand advertising

Advertising is one of the most powerful and widely used communication channels for brand building. It can be shown how much an individual is affected by advertising because it influences their buying decisions and also affects the way they see the world around them. Advertising not only enhances brand equity but also helps companies to achieve their business goals. Advertising has become a part of our everyday life. We all are surrounded by different types of advertisements that show up on TV, billboards, radios or in newspapers. Almost every brand uses some type of advertisement to communicate its product information

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targets

How to unlock the power of remarketing

Do you have a small business? If so, I’m sure you are constantly trying to find new ways to get the word out about your company. One of the best ways to do this is by using remarketing. Remarketing will allow you to advertise on Facebook and other sites without having to pay for every click. You can also use remarketing with Google Adwords which allows you to set up an ad that will show up in searches on Google or when someone looks at your website pages. This post will go over how this works and give some examples

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Digital Advertsing

Creating the perfect Digital ad

Creating the perfect ad with compelling text, targeting certain demographics, and selecting keywords that will help you reach your target audience. We’ve all seen those advertisements while surfing the internet that reel us in and make us want to learn more. We’ve also scrolled past advertising that we don’t really see or pay attention to. There’s a science and an art to crafting the finest digital ad. Do you want to know how to pull in the ideal audience while also increasing your profit margins? Here is a look at what separates the great ads from the terrible ones. Make

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SEO analytics

How to get started with online advertising

Let’s start with some basics Impressions: The number people who saw your ad. Clicks: The number clicks that brought people to your site from clicking on your ad. Click-through rate (CTR), is the percentage of people who click on your ad after viewing it. While CTRs will vary depending on the business type, it is best to keep yours at 1% for Search campaigns. Conversions: Customers take valuable actions after clicking on your ad like app downloads, purchases, leads or calls. It’s important to pay attention to CTR and website engagement in the initial stages of your campaign to ensure you

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Case-studies

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The Sentient

The Sentient The Future of Sci-Fi. The Sentient is a physical and digital sci-fi publication that features 4 original storylines

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Branded merchandise for flow basketball

Flow Basketball

Startup a basketball academy with a purpose. Flow basketball provides online basketball training and in-person camps. The nonprofit organization also

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Aura Project

Aura Project

The Challenge The Aura Project already had a logo they had been using during the first few years of the

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Swift

Branding and UX design for a start up fin tech company. Swift is a start up fin tech company who

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Nimble Yoga Columbus

Nimble Yoga

Expanding from a small studio into a three location brand. Scope Logo Design Identity Messaging Environmental Design Print collateral Web

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Red Bean Coffee Branding

Red Bean

Simply delicious coffee red bean is an online coffee roaster looking to expand into a brick-and-mortar coffee shop. Adept Creative

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