The Adept Creative Blog

Advertising

Advertising

Check out some of our latest and most popular articles on SEO, Content Creation, UX and Digital User Behavior.

Advertising Analytics

Search vs Display Advertising

Let’s first define search and display ads before we get into the discussion about them. Here are some brief definitions. Search Advertising – Paid Links are displayed on search engines. They are ranked based on a number of factors, including keyword, bid, landing page and age of account. Display Advertising – Paid ads are displayed on websites that match keywords to the topic of the website. Display ads can include text, images, or video. Display

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Digital Advertising

Brand advertising

Advertising is one of most powerful and widely used communication channels for brand building. How to choose an advertising agency If you don’t already have an agency for advertising, select one. Start by defining your priorities in an agency and identifying the areas where you require the most assistance. We at Adept Creative believe we could be an excellent fit for all of your advertising Needs. Our agency can offer strategic insight and translate that inside to

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targets

How to unlock the power of remarketing

Do you have a small business? If so, I’m sure you are constantly trying to find new ways to get the word out about your company. One of the best ways to do this is by using remarketing. Remarketing will allow you to advertise on Facebook and other sites without having to pay for every click. You can also use remarketing with Google Adwords which allows you to set up an ad that will show

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SEO analytics

How to get started with online advertising

Let’s start with some basics Impressions: The number people who saw your ad. Clicks: The number clicks that brought people to your site from clicking on your ad. Click-through rate (CTR), is the percentage of people who click on your ad after viewing it. While CTRs will vary depending on the business type, it is best to keep yours at 1% for Search campaigns. Conversions: Customers take valuable actions after clicking on your ad like app

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aGency News & Updates

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Adept Creative Case-studies

Check out what’s going on at our creative agency.

The Sentient

The Future of Sci Fi. The sentient is a physical and digital sci fi publication that features 4 original storylines

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Branded merchandise for flow basketball

Flow Basketball

Start up basketball academy with a purpose. Flow basketball provides online basketball training and in person camps. The non profit

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Nimble Yoga Columbus

Nimble Yoga

Expanding from a small studio into a three location brand. Scope Logo Design Identity Messaging Environmental Design Print collateral Web

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Red Bean Coffee Branding

Red Bean

Simply delicious coffee Redbean is a online coffee roaster looking to expand into a brick and mortar coffee shop. Adept Creative

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