Branding

Starting a business is no easy task. It takes a lot of time, energy, and money to get a business off the ground. And once it’s up and running, you have to work hard to keep it going. One of the most important aspects of running a successful business is creating a strong brand that people can identify with. Here are some tips for branding your startup business. Establish a clear and consistent brand identity from the beginning It’s important to establish a clear and consistent brand identity from the beginning. Branding is not something you can change on a

What Is Brand Identity and how do we develop a good one? The brand identity is the special sauce of your business that distinguishes you from every other Tom, Dick, and Harry, Inc. on the block. What does your company’s branding look like? It’s what shapes your organization. How can you create a strong brand identity that takes your business to the next level? What exactly is brand identity, and what does it have to do with design? And how can you develop a powerful brand identity that will take your company to the next level? Table of Contents What

Our guide to product packaging Product packaging is often an overlooked aspect of product development and marketing, but it can be critical to a product’s success. In this guide, we’ll explore what product packaging is, why it’s important, and some considerations you should bear in mind when designing your packaging. We’ll also look at some of the different types of packaging available and how to choose the right one for your product. We’ll also consider some key considerations when it comes to designing your product’s packaging. So whether you’re just starting out with a new product or looking to revamp

What is Corporate Design? Design is all around us. From the clothes we wear to the way our office is decorated, it can say a lot about who we are and what we stand for. When it comes to businesses, corporate design is one of the most important aspects of branding. It can be used to create an identity for a company and communicate its values to customers. So, what is corporate design and how can you make sure your business has a good one? Read on to find out! What is corporate design? Corporate design is an umbrella term

Branding is a powerful thing.  Branding can be the difference between having one customer and tens or even hundreds of loyal customers. Branding is what sets you apart from your competitors, but it doesn’t happen overnight. Branding takes time and effort to nurture, grow and maintain for it to thrive.  In this article, we will talk about how branding can help your business reach more and keep more customers for less money by focusing on four key points: brand strategy, building brand awareness, brand consistency, and how proper branding can help with all three.” What is branding and why is

To beat the competition you must first understand them. When a business positions its brand in the customer’s mind it is positioning that brand against other brands. It is critical to understand that we must consider the strengths, weaknesses, opportunities, and threats of each competitive organization along with the industry structure itself. How can you understand your competition’s strengths and weaknesses? A common technique to understanding the competition is to find out who you are competing with and how your differentiators set you apart from them. The best way to do this is through an analysis of your competitors’ strengths