The Adept Creative Blog

Branding

Branding

Check out some of our latest and most popular articles on SEO, Content Creation, UX and Digital User Behavior.

branding questions

Branding: the Most Important Thing You Need for Your Business and how it can help your business reach more and keep more customers

Branding is a powerful thing. Branding can be the difference between having one customer and tens or even hundreds of loyal customers. Branding is what sets you apart from your competitors, but it doesn’t happen overnight. Branding takes time and effort to nurture, grow and maintain for it to thrive. In this article, we will talk about how branding can help your business reach more and keep more customers for less money by focusing on

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Digital Advertising

Brand advertising

Advertising is one of most powerful and widely used communication channels for brand building. How to choose an advertising agency If you don’t already have an agency for advertising, select one. Start by defining your priorities in an agency and identifying the areas where you require the most assistance. We at Adept Creative believe we could be an excellent fit for all of your advertising Needs. Our agency can offer strategic insight and translate that inside to

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Understanding

Understanding the competition

When a business positions its brand in the customer’s mind it is positioning that brand against other brands. It is critical to understand that we most consider the strength, weaknesses, opportunities and threats of each competitive organization along with the industry structure itself. At minimum you want to collect the following information Key business objectives, goals and strategies. Sales, Sales growth, profitability, market share, and other key financial measures. brand equity Product and service offering

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brand Styleguide

Brand Identity standards and systems

When most people think about a brand’s identity, they usually think about the name, the logo, and maybe the tagline. But it consists of so much more: It includes typestyles, colors, symbols, attitude and personality, brand voice, visual style, sound and other mnemonic devices, characters, and spokespeople, product design, package design… Brand Architecture Some brands use a brand structure of one parent brand and individual subtends who target different consumer need segments.  Brand Naming Your

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Understanding

Understanding the consumer

Organizations exist for one purpose – to meet human needs. Defining your target customer A brand’s success depends on its ability to focus. Businesses often focus on specific customers and narrow their focus to a niche. So how do we identify your brands’ targeted customers? They are satisfied with the brand. They may choose your brand. They will admire your brand. They offer a high customer lifetime worth. Your business must identify and understand these attributes

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Designing the brand

Designing the Brand

The brand is increasingly becoming the key source of differentiation that guides a customer purchase choice. Your brand is what people say about you while your not in the room. Powerful brands demand attention. ⁠⁠They can even transform your customers into content creators for your brand.⁠⁠Memorable experiences that people want to share.⁠ At Adept Creative, we take a holistic approach to designing a brand, for print, social media, video, and advertising. Let us share our

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Brand design and logo creation

Brand Design

There are three major components of brand design that you must focus on once you have identified the target customer. Brand essence Brand promise Brand personality  Brand Essence Brand essence is the timeless quality that a brand processes. It is a brand’s soul. The essence is usually articulated in the following three word format: adjective, adjective, noun. The heart and soul that a brand possess. Brand Promise The brand promise is the most important part

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Building a brand

Building a Brand

In this series we will discuss what is involved with building a brand. In our last series we discussed how you go about designing a brand. Building a Brand series Brand Awareness to Brand Preference. Integrated Brand Marketing Brand Extension Brand Advertising. Creative Approaches. Brand Ecosystems. Brand Metrics

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Adept Creative Case-studies

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The Sentient

The Future of Sci Fi. The sentient is a physical and digital sci fi publication that features 4 original storylines

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Branded merchandise for flow basketball

Flow Basketball

Start up basketball academy with a purpose. Flow basketball provides online basketball training and in person camps. The non profit

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Nimble Yoga Columbus

Nimble Yoga

Expanding from a small studio into a three location brand. Scope Logo Design Identity Messaging Environmental Design Print collateral Web

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Red Bean Coffee Branding

Red Bean

Simply delicious coffee Redbean is a online coffee roaster looking to expand into a brick and mortar coffee shop. Adept Creative

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