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The Adept Creative Blog



Check out some of our latest and most popular articles on SEO, Content Creation, UX and Digital User Behavior.

Branding for tech startups

When you’re starting a tech company, branding is one of the most important things you can focus on. It helps customers and investors understand what your company does, and it creates an identity for your business that sets it apart from the competition. So how do you go about creating a brand for your startup? This guide will walk you through the process. What is branding and why do startups need it? A brand is the identity and personality of a business. It’s how your company wants to be viewed by its customers, and it impacts everything from customer service

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Our Process: Logo Design

We’ve at Adept Creative have been designing logos for small businesses since 2006. We’ve had a lot of experience and have seen the challenges that businesses face when it comes to their branding. We have worked in a variety of sectors and have refined our logo design process That’s why we’ve put together this guide on our process for logo design. We’ll cover everything from the initial stages of sketching out ideas to how we make decisions on color and typography. By the end, you’ll have a better understanding of how we approach logo design and what goes into creating

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Agency Office

Branding tips for startups

Starting a business is no easy task. It takes a lot of time, energy, and money to get a business off the ground. And once it’s up and running, you have to work hard to keep it going. One of the most important aspects of running a successful business is creating a strong brand that people can identify with. Here are some tips for branding your startup business. Establish a clear and consistent brand identity from the beginning It’s important to establish a clear and consistent brand identity from the beginning. Branding is not something you can change on a

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Swift corporate branding

What Is Brand Identity and how do we develop a good one?

What Is Brand Identity and how do we develop a good one? The brand identity is the special sauce of your business that distinguishes you from every other Tom, Dick, and Harry, Inc. on the block. What does your company’s branding look like? It’s what shapes your organization. How can you create a strong brand identity that takes your business to the next level? What exactly is brand identity, and what does it have to do with design? And how can you develop a powerful brand identity that will take your company to the next level? Table of Contents What

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Era Whiskey

Our guide to product packaging

Our guide to product packaging Product packaging is often an overlooked aspect of product development and marketing, but it can be critical to a product’s success. In this guide, we’ll explore what product packaging is, why it’s important, and some considerations you should bear in mind when designing your packaging. We’ll also look at some of the different types of packaging available and how to choose the right one for your product. We’ll also consider some key considerations when it comes to designing your product’s packaging. So whether you’re just starting out with a new product or looking to revamp

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Swift corporate branding

What is Corporate Design?

What is Corporate Design? Design is all around us. From the clothes we wear to the way our office is decorated, it can say a lot about who we are and what we stand for. When it comes to businesses, corporate design is one of the most important aspects of branding. It can be used to create an identity for a company and communicate its values to customers. So, what is corporate design and how can you make sure your business has a good one? Read on to find out! What is corporate design? Corporate design is an umbrella term

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branding questions

Branding: the Most Important Thing You Need for Your Business and how it can help your business reach more and keep more customers

Branding is a powerful thing.  Branding can be the difference between having one customer and tens or even hundreds of loyal customers. Branding is what sets you apart from your competitors, but it doesn’t happen overnight. Branding takes time and effort to nurture, grow and maintain for it to thrive.  In this article, we will talk about how branding can help your business reach more and keep more customers for less money by focusing on four key points: brand strategy, building brand awareness, brand consistency, and how proper branding can help with all three.” What is branding and why is

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Brand extension

What is a brand extension? A brand extension is when a business expands their product line to include new items. This can be done in two ways: by creating new products that are related to the original product, or by branching out into new markets. If done correctly, a brand extension can increase profits and strengthen the company’s overall branding. Read on for tips on how to successfully extend your brand! Examples of a brand extension. Introduce new product categories, new product formats within a category such as a line extension, or new markets or market segments. Another example of

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Understanding the competition

To beat the competition you must first understand them. When a business positions its brand in the customer’s mind it is positioning that brand against other brands. It is critical to understand that we must consider the strengths, weaknesses, opportunities, and threats of each competitive organization along with the industry structure itself. How can you understand your competition’s strengths and weaknesses? A common technique to understanding the competition is to find out who you are competing with and how your differentiators set you apart from them. The best way to do this is through an analysis of your competitors’ strengths

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Brand awareness to brand preference

Brand awareness to brand preference Brand awareness and preference can be two incredibly important factors for businesses. Often, business owners will put all of their focus on creating brand awareness without really thinking about how to convert that awareness into preference. In this blog post, we’ll discuss a few ways that you can go about doing just that. By the end, you should have a better idea of what it takes to create a brand that people love. Let’s get started! First off, understanding the terms What is brand equity? Brand equity building is one of the most important aspects

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The Sentient

The Sentient The Future of Sci-Fi. The Sentient is a physical and digital sci-fi publication that features 4 original storylines

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Branded merchandise for flow basketball

Flow Basketball

Startup a basketball academy with a purpose. Flow basketball provides online basketball training and in-person camps. The nonprofit organization also

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Aura Project

Aura Project

The Challenge The Aura Project already had a logo they had been using during the first few years of the

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Branding and UX design for a start up fin tech company. Swift is a start up fin tech company who

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Nimble Yoga Columbus

Nimble Yoga

Expanding from a small studio into a three location brand. Scope Logo Design Identity Messaging Environmental Design Print collateral Web

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Red Bean Coffee Branding

Red Bean

Simply delicious coffee red bean is an online coffee roaster looking to expand into a brick-and-mortar coffee shop. Adept Creative

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