
Where marketing ends and sales begins
You often hear people say things like… “Marketing generates awareness for your product or service, while sales focuses on getting people to buy it.” “Marketing should be used to educate potential customers about your product or service, while sales should be used to convince them to buy it.” “Marketing is about generating leads, while sales is about converting those leads into customers.” The problem with this type of generic statements is it really doesn’t do enough to clearly define the scope of your marketing campaigns and sales tactics. It also defines the scope with certain tactics, which are used by