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Check out some of our latest and most popular articles on SEO, Content Creation, UX and Digital User Behavior.

Where marketing ends and sales begins

You often hear people say things like… “Marketing generates awareness for your product or service, while sales focuses on getting people to buy it.” “Marketing should be used to educate potential customers about your product or service, while sales should be used to convince them to buy it.” “Marketing is about generating leads, while sales is about converting those leads into customers.” The problem with this type of generic statements is it really doesn’t do enough to clearly define the scope of your marketing campaigns and sales tactics. It also defines the scope with certain tactics, which are used by

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Content marketing ideas for small businesses

Small businesses have a unique challenge when it comes to content marketing. They often don’t have the time or resources to produce the same level of high-quality content as larger businesses. But that doesn’t mean they can’t succeed with content marketing! What is Content Marketing? What is content marketing, exactly? Content marketing is a method for producing and delivering high-quality material to your target audience.Traditional advertising, on the other hand, is about stopping your audience and getting them to make a purchase. Instead, Its objective is to provide useful or interesting material that your target audience will enjoy or find

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Content Marketing

Why should I use content marketing?

There are a lot of benefits to using content marketing, and business owners and marketers should be taking advantage of all that it has to offer. Content marketing can help you build trust with your audience, positioning you as an authority in your field. It can also help you attract new customers and keep them coming back for more. So if you’re not using content marketing, now is the time to start! What are the benefits of content marketing for my business? “The power behind content marketing comes from its ability to take control of your customer’s journey. Content marketing

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Why content marketing works so well

Why is content marketing so important? When it comes to marketing your business, you know that content is key. Creating valuable, engaging content is essential for drawing in customers and establishing your brand’s authority. But why does content marketing work so well? What makes it so important? To understand why content marketing works so well, you first need to understand what makes content marketing such a powerful tool. Here are the big reasons why it’s essential to your business: Content marketing is one of the most effective ways to reach your target audience Content marketing allows you to target specific

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Blogging

How to start your business’s first blog

Benefits of starting business’s blog Today, everyone seems to have a website. In fact, it’s almost rare not to have one! But if your site is just sitting there collecting dust, you might be wondering why you even bothered getting one in the first place. Many people make the mistake of thinking that having a website is enough.  You can have all the bells and whistles,  but if  you are not adding content to your site on a regular basis, you are missing out on some major benefits. Owning  a blog  is one of the best  ways to drive traffic

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Welcome to marketing on Linkedin

20 Tips to Effectively Market Yourself on LinkedIn

How much thought do you put into your LinkedIn profile? LinkedIn is a great way to gain a professional edge as a business owner. It allows you not only to connect with potential clients by expanding your reach within the industry; it’s also an excellent platform for making powerful connections and partnerships in one’s own field of work, which can help grow their client list significantly through referrals from these newfound friendships/partnerships over time! LinkedIn has helped me forge strong relationships that have led directly into new opportunities — all because we utilized this networked-based social media site properly. With

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Machine learning content writer

The Role of Artificial Intelligence in Content Marketing: How you can use artificial intelligence to scale your content marketing

The world of content marketing is rapidly changing. Today, the most successful brands are using artificial intelligence to generate more engaging and personalized content for their audiences. This blog post will discuss how you can use artificial intelligence to scale your content marketing efforts, as well as what tools exist to help you create AI-generated content. We’ll also explore the benefits of working with an agency that specializes in digital content strategies like Adept Creative who has used these technologies successfully with clients. How artificial intelligence is used to improve and optimize content. Artificial intelligence is a broad term that

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Twitter

Twitter user statistics 2021

There are many channels you can use to increase awareness and coverage for your brand, including Instagram, Snapchat, Twitter, Instagram, Snapchat, and Instagram. Twitter marketing is one of the most complex social media platforms. Its short life span and limited character limit make it difficult to market on this platform. To optimize your Twitter strategy, it is important to have the most relevant Twitter stats. These statistics will help you answer questions like: What percentage of people use Twitter? What is the popularity of Twitter among consumers? What demographics should you consider for Twitter? Fret not. We’ll show you 10 Twitter

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Linkedin

Linkedin User statistics 2021

Your target audience can be found on many social media platforms, including Facebook, Twitter, YouTube, Snapchat and YouTube. Before you start social media marketing, it is important to consider the potential users and demographics of each platform. LinkedIn is one the most widely used social media platforms in the world and calls itself “the largest professional network in the world”. A LinkedIn strategy can be very different from other social media sites due to its formal image. Understanding how to optimize your LinkedIn marketing strategy is key. This includes understanding the various LinkedIn demographics. This article will list 10 crucial LinkedIn

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YouTube

YouTube user statisics 2021

What is the number of Youtube users? Youtube boasts more than 2 billion monthly logged-in users. This is not as many users as Facebook’s 2.74 Billion monthly active users. Keep in mind, however, that you can still watch YouTube content and not have to create an account. Therefore, the “logged-in monthly viewers” number is likely to underestimate the actual number of people who are viewing YouTube content each month. YouTube usage by a percentage of the US population YouTube is used by 74% of Americans. This is more than Facebook (68% of American adults)! It’s nearly twice the amount of Instagram (40%), which

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Case-studies

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The Sentient

The Sentient The Future of Sci-Fi. The Sentient is a physical and digital sci-fi publication that features 4 original storylines

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Branded merchandise for flow basketball

Flow Basketball

Startup a basketball academy with a purpose. Flow basketball provides online basketball training and in-person camps. The nonprofit organization also

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Aura Project

Aura Project

The Challenge The Aura Project already had a logo they had been using during the first few years of the

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Swift

Branding and UX design for a start up fin tech company. Swift is a start up fin tech company who

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Nimble Yoga Columbus

Nimble Yoga

Expanding from a small studio into a three location brand. Scope Logo Design Identity Messaging Environmental Design Print collateral Web

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Red Bean Coffee Branding

Red Bean

Simply delicious coffee red bean is an online coffee roaster looking to expand into a brick-and-mortar coffee shop. Adept Creative

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