The Adept Creative Blog

SEO

Check out some of our latest and most popular articles on SEO, Content Creation, UX and Digital User Behavior.

SEO Basics

Mike Robinson September 20, 2021

SEO: How to get started This guide to search engine optimization (SEO), is best used to test and apply these concepts to your web page. This guide will walk you through the main aspects of SEO. It covers everything from finding keywords that can bring in organic traffic to your site, to making it search engine friendly, to building links and marketing your products and services. Search engine optimization is complex. Search engine optimization is complex. There are many factors to consider. It is simple to grasp the basics and even a little bit of SEO knowledge can make all the difference

What is organic traffic

Mike Robinson January 18, 2021

What is organic traffic, how to improve it and how to scale it What is organic traffic? How can you improve it and scale it? These are questions that every business owner and content marketer should be asking themselves. In this blog post, we’ll break down what organic traffic is, how to improve it and how to scale it. We’ll also provide some tips on how you can get started. So, what are you waiting for? Read on! What is organic traffic? Organic traffic is any traffic that comes from a user reaching a brand asset by searching for information

SEO: what to do first

Mike Robinson January 4, 2021

Areas of SEO First lets talk about a few different areas of Search Engine Optimization (SEO). Onpage SEO This is the part of SEO that you can control. Make changes to your website with the intent of bettering it for search engine crawling, indexing, and ranking. The term “on page” comes from this type of optimization being done primarily on your website alone. Some elements of On-Page Optimization are: Heading Tags [H1 H2, etc] [see alt tags] Meta Descriptions Meta Keywords Contextual Linking (context links are links within your own content) Page Speed Site Architecture Technical SEO WordPress External

Using Content Pillars

Mike Robinson January 1, 2021

What is a content Pillar? A content pillar is a piece of content that can be broken into many pieces. It has a lot of information and it is generally about one topic. Many different types of content can be broken down into pieces and reassembled to create new, original material. One popular example is an eBook because it’s made up of several chapters with varying topics covered in each one – this would fall under the heading “pillar” since they all deal strictly within their specific theme (eBooks). Another good possibility might involve creating detailed reports or guides on

The benefits of being SEO friendly

Mike Robinson October 23, 2020

What makes a website SEO friendly SEO friendly websites are fast loading, well-organized and easy to navigate. These qualities make SEO visitors more likely to stay on the site and convert into customers instead of quickly closing your page in frustration. This blog post will explore how you can become an SEO specialist’s best friend by creating a website that is already SEO friendly. When creating a SEO-friendly website you should keep in mind the following tips: – Keep things simple by using white spaces to break up and organize content on the page and use of headings and subheadings

Google Algorithm – updates

Mike Robinson August 20, 2019

Most updates are not noticed. Google occasionally makes major algorithm changes that have a significant impact on the SERP’s as well as the way SEO think about their content. Fred March 8, 2017 intrusive Interstitials update May 2017 If your interstitials are not clear, spammy or difficult to dismiss, your mobile page could be devalued. Google now indexes mobile first, so this penalty could be very costly. Interstitials can make your content more difficult to find. For example, content-covering pop-ups that users have to close in order to read the rest of the content. Here are some examples of ads Google has