The Adept Creative Blog

Strategy

Check out some of our latest and most popular articles on SEO, Content Creation, UX and Digital User Behavior.

SEO Basics

Mike Robinson September 20, 2021

SEO: How to get started This guide to search engine optimization (SEO), is best used to test and apply these concepts to your web page. This guide will walk you through the main aspects of SEO. It covers everything from finding keywords that can bring in organic traffic to your site, to making it search engine friendly, to building links and marketing your products and services. Search engine optimization is complex. Search engine optimization is complex. There are many factors to consider. It is simple to grasp the basics and even a little bit of SEO knowledge can make all the difference

Why a brand strategy is important

Mike Robinson August 24, 2021

Many small businesses overlook branding efforts. That is because they view themselves as a business and not a brand. They think brands are reserved for businesses that strive in an industry, have national or word recognition and massive revenue streams. Because of this, small businesses often resort to fun logos and maybe a stack of stock business cards. However, branding is important no matter the size of your business. Branding does the following Branding Enhances Recognition Branding prompts refferals Branding makes you unique Branding sets expectations Branding improves consistency Branding helps introduce new products Branding attracts the ideal customers Branding

The benefits of being SEO friendly

Mike Robinson October 23, 2020

What makes a website SEO friendly SEO friendly websites are fast loading, well-organized and easy to navigate. These qualities make SEO visitors more likely to stay on the site and convert into customers instead of quickly closing your page in frustration. This blog post will explore how you can become an SEO specialist’s best friend by creating a website that is already SEO friendly. When creating a SEO-friendly website you should keep in mind the following tips: – Keep things simple by using white spaces to break up and organize content on the page and use of headings and subheadings