Content all across your sales funnel.

Content marketing and inbound sales funnel

What is a “Sale Funnel”? The sales funnel is a term used to represent the customer’s journey. It is the process a potential customer goes through on their way to a sale. Just like its name indicates, a sales funnel is the widest at the top and narrowest at its bottom. Each stage of the […]

Social Proof

Social Media

Science plays a key role in marketing with one of the most influential disciplines is the science of psychology. We at Adept Creative have studied and written a bit about behavioral psychology. Having a bit of understanding of some of the driving forces of behavior can go a long way toward better understanding your audience […]

Digital Marketing vs Digital Advertising

Digital Marketing agency

People tend to use digital marketing and digital advertising interchangeably. However there is a difference, we at Adept Creative tend to think of advertising as a tool within our digital marketing kit.  Further more, digital advertising is a form of digital marketing that creates brand awareness. The purpose of digital advertising is to promote the brand or to generate sales. An advertisement is […]

Triggers

Adept Creative Cleveland

What are triggers? Triggers can be anything that prompts us to complete a particular action. They suggest what to do next. There are two types of triggers, an internal and external trigger. External triggers are everywhere. They flood our senses and remind us how to take a particular action. The obvious example of an external […]

Free Marketing Tools

marketing tools

We use a lot of tools at Adept Creative. Below is a list of some of my favorite free digital marketing tools. Check back often as I will continue to update this list. Google Analytics Google Analytics is the gold standard of web analytics. Signing up is easy and best of all its free. Google Analytics […]