Digital Marketing vs Digital Advertising

Share on facebook
Share on twitter
Share on linkedin

People tend to use digital marketing and digital advertising interchangeably. However there is a difference, we at Adept Creative tend to think of advertising as a tool within our digital marketing kit. 

Further more, digital advertising is a form of digital marketing that creates brand awareness. The purpose of digital advertising is to promote the brand or to generate sales. An advertisement is defined as a promotional message to sell a product, service or an event. In the case of digital advertising, we are more focused with traffic generation.

Digital marketing is an umbrella term, defined by the American Marketing Association as “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

To us, digital marketing is the strategy, implementation and practice of achieving brand and business objectives by applying technology, principles and media. We do this well at adept creative!

Share this Article

Share on facebook
Share on twitter
Share on linkedin

Subscribe to the newsletter

We will send you exclusive content straight to your inbox.

Adept Creative Logo

More Articles

Digital Triggers

Triggers

What are triggers? Triggers can be anything that prompts us to complete a particular action. They suggest what to do next. There are two types of triggers, an internal and

Read More »
Digital Marketing agency

How Search Engines Work

As we mentioned in Chapter 1, search engines are sorting machines. They have become extremely useful to explore the ever growing world wide web. They  discover, read and organize all

Read More »