Invictus High School was one of my first large branding and strategy projects. The IHS project was the first of many branding and strategy projects that I would take on within the education industry between 2012- 2017.
Invictus High School was a dropout prevention public charter located in Cleveland, Ohio. The public charter school served students between the ages of 16-21. Invictus High School had one downtown location and was in the process of building out a second location when I came abord.
The downtown location had stagnant growth, hovering around 80 full-time students.