Adept Creative

SEO

An intro to our Digital Marketing process

Search Engine Optimization

“Modern customers don’t want to be sold to. They are more interested in gathering information, have a discussion and coming to their own conclusions – or at least have the feeling of doing so”

What digital marketing tactic tends to have the highest ROI?

  • Organic search is most often the primary source of website traffic.
  • Builds trust and credibility.
  • More engagement, traffic and conversions.
  • Decreases customer acquisition costs.
  • Good SEO improves user experience and website usability.
  • Is a long term strategy.

SEO

SEO stands for search engine optimization, which basically means the art of ranking high on a search engine. 

SEO is the process of optimizing online content in a manner that makes search engines see and rank your web pages around specific keywords. The number of visitors who reach your site from keyword optimization is know as organic traffic.

Last year, companies spent more on SEO than any other digital marketing channel. In order for you to get the highest return on your SEO efforts, you’ll want to engage in activities highly correlated with producing results. Adept Creative will closely to examine the best search traffic for your business and for those of your closest competitors. We will then identify the best search traffic for you to target and provide a plan for owning it. 

Done right organic traffic from SEO should be your company’s #1 source of traffic and revenue.

No matter how good your SEO is, it can take months to capture a high amount of organic traffic. That is where SEM comes in

Want to Grow your Business? Get In Touch*

In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real time. Adept Creative combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.

Adept creative is an end-to-end provider of digital marketing services. Whether you’re looking for a turnkey managed strategy, an independent audit, or services specific to a short-term campaign, our experience and approach are sure to prove to be a valuable asset.

Our SEO Services

SEO is a core foundation for an digital presence. 

Let Adept Creative build your foundation.

Local SEO

Local Search is powerful for small businesses. Most potential customers use search to find local information before making a purchase. If your business isn’t optimized for local search, your missing out.

Keyword Research

The right message at the right time to the right customer. Let us take care of your customer communications. 

Conversion Rate Optimization

Digital advertising, PPC, Social Media advertising or traditional print advertisement. Adept has you covered.

Content reusage frameworking

Use engaging, useful and exciting content to pull your customers through your sale pipeline. Adept is Inbound certified.

Link Building

Are your prospects stopping short of an conversion. Let us your conversion rates up.

Our approach to On Page SEO.

In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real time. Adept Creative combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.

Adept creative is an end-to-end provider of digital marketing services. Whether you’re looking for a turnkey managed strategy, an independent audit, or services specific to a short-term campaign, our experience and approach are sure to prove to be a valuable asset.

Our approach to link building.

In today’s digital business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real time. Adept Creative combines a data-driven approach with knowledge gained from years in digital marketing to deliver outstanding results to our clients.

Adept creative is an end-to-end provider of digital marketing services. Whether you’re looking for a turnkey managed strategy, an independent audit, or services specific to a short-term campaign, our experience and approach are sure to prove to be a valuable asset.

Digital Marketing

Solutions include digital marketing, content strategy, campaign development, social strategy and more.

Design

e.g logo creation, marketing materials, printed media, along with UX/UI design, for instance.

Technology

Big data solutions including data analysis and market research. Complete with interactive visual reporting.

Our SEO Workflow

We work hard to stay ahead of the SEO curve. Using white hat practices that provide websites with traffic, resulting in higher conversions and a strong ROI.

Phase 1. Project Planning

The first step of our process involves analyzing the keywords you are interested in and the keywords your competitors are targeting. Adept SEO experts will aggregate this data and then use specific search optimization tools to generate further keyword options. The final result will be a list of potential keyword segments to choose from.

With Keyword analysis in hand, we now have the information to make decisions. An Adept consultant will then assign keywords to the pages of your website. At this point we will also do a technical audit and fix any major issues immediately.

 

Establishing goals
  • Establish primary end goal.
  • Establish macro and micro goals.
Keyword Planning
  • Check current keyword rankings.
  • Competitor analysis.
  • Identify growth opportunities.
  • Create keyword map.
Information Architecture
  • Build a customer behavior flow chart.
  • Identify important pages for conversions.
  • Identify which page funnels are working and which are not.
Technical Audit
  • Crawl site to uncover technical opportunities.
  • Identify important pages for conversions.
  • Identify which page funnels are working and which are not.
Phase 2. Implementation

Once keywords and funnels are mapped we will begin on page optimization. On-page SEO is a process that Adept Creative makes sure to expedite quickly so that results can bee realized as soon as possible. SEO does take time.

Onsite code optimization is the next step. We will redirect any broken links, optimize page titles and meta descriptions along with targeted meta keywords. We will then submit your site map to search engines and make sure that your content can be indexted properly. We also take a look at your images making sure all ALT tags are optimized. We will also look into advanced strategies such as schema markup.

Content search optimization is another critical yet straight foreword part of the process. We simply take the keywords listed in the keyword assignment for the page and then work them into the page’s copy. We also make sure H1’s and H2’s are optimized.

We will also look at your internal linking structure and make sure your website flows properly and provides a good UX for your customers.

Fix technical issues

  • Improve website load times.
  • Redirects and fix broken links.
  • Submit site map.

On page optimization

  • Optimize content copy.
  • Improve meta description and title tags.
  • Image and ALT tag optimization.
  • Improve logical structure and crawl depth.
  • Canonization
  • URL structure
  • Internal linking
  • Mobile optimization
  • Call-to Action.

Off page optimization

  • Create high quality backlinks.

Conversion rate optimization

  • Crawl site to uncover technical opportunities.
  • Identify important pages for conversions.
  • Identify which page funnels are working and which are not.

Local SEO optimization

Content reusage frameworking

SEO FAQ

SEO stands for Search engine optimization.

Well in case you missed it, SEO stands for Search Engine optimization.

It is the processed we use to make your webpages rank on search engines for targeted keywords.

SEO is a staple for any digital marketing strategy.

Well it all starts with an website audit. Next an Adept Creative specialist will do keyword research. We then optimize your page with both onpage SEO and offpage SEO. We take care of any techniqual problems and then write engaging content to drive traffic to your website.

Technical SEO is the process of making sure your website is well connected which means no broken links or 404 errors. We also look at page speed as Google has said the page speed is a ranking factor. We also make sure all H tags, ALT tags and meta descriptions are optimized.

On page optimization is everything from targeting keywords in content copy, meta descriptions and title tags, UX, Logical structure and crawl depth, internal linking and mobile optimization and call to action. 

Basically everything relating to SEO on your webpage.