Inbound Digital Marketing

Modern customers don't want to be sold to.

“Modern customers don’t want to be sold to. They are more interested in gathering information, have a discussion and coming to their own conclusions – or at least have the feeling of doing so”

The Buyer

The Buyer is more empowered and has more information about your products, industry , and your competition then ever before.

Marketing, Sales and Customer service are changing.

Technology provides tools that block outbound marketing messaging. Sales is changing due to the enormous amount of information we now have access to. Customer service is changing because the customer now have more choices.

60 %

of consumers have discontinued communication with a company because of irrelevant promotions or messages.

40 %

of consumers have discontinued communication with a company because of irrelevant promotions or messages.

0 %

customers will never do business again after just one bad experience.

40 %

of consumers have discontinued communication with a company because of irrelevant promotions or messages.

20 %

of customers said they are more likely to be repeat customers at companies with remarkable service.

What is Inbound Marketing?

Inbound is a philosophy based around helping people. It is about sharing your knowledge with the world.

Because when good-for-the-customer means good-for-the-business , your company can grow better over the long-term.

Align with the way your customers think. Meet your customers where they are. Provide the right information with the right person at the right time and leverage data to provide a beautiful experience for the buyer.

Inbound marketing earns the attention of customers and pulls them to a website using meaningful content. The messaging is relevant and appears in the right place at the right time. Inbound marketing invites visitors in, rather than annoying them with the interruptions that come with traditional advertising.

We create original, high quality content that aligns with the needs of your buyer personas and where they are at in their journey.

Methodology

What does the inbound methodology look like?

Attract, Engage and Delight

In order to create relationships that last and customers that stay, every customer facing team needs to focus on how they can contextually attract, engage and delight your prospects and customers and continue to build trust in your brand.

During the attract stage and inbound business focuses on attracting prospects and customers through relevant and helpful content.

Helpful content is contextual content, meaning that it relates directly to the question being asked, outcome being sought, or an inspirational goal. It doesn’t only provide content that you can learn from but prove that you can be trusted.

Every business is an expert. Every role a knowledge broker.

Engage stage begins the moment a person takes a desired action. In this stage we begin to collect data from the person . Provide solutions for the challenges and strategies to achieve the goals they are trying to set.

By focusing on what motivates your audience and having the expertise to solve their needs , you become a resource.

We at Adept Creative achieve this by using ad re targeting or content marketing to speak to the different segments. Another solution would be providing email automation or a phone call back to fulfill the unique needs of a buyer.

Finally, you arrive at the delight stage. Delight is providing an excellent experience anytime they reach out to your brand. You want to create advocates. You need to have a system in place to help delight those prospects or customers so that they become promoters and start to influence those strangers.

Digital Marketing Services

Search Engine Optimization (SEO)

Search engine optimization is a dynamic and ever-changing piece of the puzzle. Don’t go at it alone. Talk with one of our in-house experts to make sure you stay at the topic of the rankings.

Social Media Marketing (SMM)

Use the power of social media platforms to connect and engage with your audience to build your brand , increase sales and drive website traffic.

Pay Per Click (PPC)

Pay Per Click advertising is an internet advertising model used to drive traffic to your website.

Display Advertising

Display advertising is advertising on websites, apps and on social media. It can improve your brands online presence, has flexible costs and measurable results.

Remarketing

Highly effective method of strategically positioning your ads in front of people who have previously interacted with your website or mobile app.

Content Marketing

Content Marketing is a form of marketing that uses high quality valued content to pull customers to your website.