The Adept Creative Blog

Articles.

All The Latest

Check out some of our latest and most popular articles on SEO, Content Creation, UX and Digital User Behavior.

SEO organic search

SEO Basics

SEO: How to get started This guide to search engine optimization (SEO), is best used to test and apply these concepts to your web page. This guide will walk you through the main aspects of SEO. It covers everything from finding keywords that can bring in organic traffic to your site, to making it search engine friendly, to building links and marketing your products and services. Search engine optimization is complex. Search engine optimization is complex.

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SEO metrics

Cross Channel tracking and UTM parameters

What is cross channel monitoring? It’s a boring name for something that is actually quite exciting for marketers. This is the idea that messages can be distributed across multiple marketing channels, and customers will respond to each. It is possible to see how different channels affect and amplify each other. Ask more questions about your campaigns. How many impressions do it take for an average person to decide whether a message is worth their time? Cross-channel tracking

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It's inside us all

6 Psychological studies for marketers to know.

During my time at Kent State University, I was wildly interested in psychology. Although I was studying business, I spent many hours reading material on psychological studies and experiments at the library of KSU. Psychology is the study of human behavior. Although I had an equal interest in both marketing and psychology, it took me many years later to really appreciate how interwoven the two fields are especially within the digital landscape. The aim of

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aGency News & Updates

Check out what’s going on at our creative agency.

Michelangelo: Mind of Master Exhibition

We took the team to the Cleveland Art Museum today. Michelangelo: mind of the master presented over two dozen original drawings and working sketches. Many of the drawing demonstrate Michelangelo’s inventive preparations for his most important commissions, including the Sistine Chapel. Our team at Adept Creative are interested in art in many forms. Many of us study the masters before us in hopes to learn or at least become inspired. This exhibit was particularly interesting

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Agency Projects

See what we are working on.

Website integrated with Spotify

Audio Drive

Audio Drive a new way to listen to music. Adept Creative developed the logo, identity system, website, content strategy and social media artwork. Share This Share on facebook Share on twitter Share on linkedin Agency Adept Creative Director Mike Robinson Who is Audio Drive? Audio Drive is a curated music platform that uses AI to recommend music playlist to the user complete with supplemental commentary and music history lessons. Identity UX/UI Design

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Branded merchandise for flow basketball

Flow Basketball

Start up basketball academy with a purpose. Flow basketball provides online basketball training and in person camps. The organization also restores tired community basketball courts with one of a kind artwork. The Challenge Adept Creative has been asked to design a logo and branding system, social media startup strategy, a brand new website with e-commerce store and merchandise artwork. Share This Share on facebook Share on twitter Share on linkedin Agency Adept Creative Director Mike

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Nimble yoga logo sketch

Nimble Yoga

Expanding from a small studio into a three location brand. Scope Logo Design Identity Messaging Environmental Design Print collateral Web Design Brand and Marketing Strategy Share This Share on facebook Share on twitter Share on linkedin Agency Adept Creative Director Mike Robinson Lo Down Nimble Yoga is an fun, friendly and trendy yoga studio. A new brand with a vision for expansion.  After 3 months of creativity we built a new brand from the ground

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