4 years working with a Cleveland area charter school.
Invictus High School is a Cleveland area drop out prevention high school. At the time of joining the project Invictus High School had one campus and they were in the planning stage of expanding to a second location.
Invictus High School increased total enrollment by 500%, they expanded to 3 total locations, went through a complete rebranding.
Expanding from a small studio into a three location brand.
Invictus High School was one of my first large branding and strategy projects. The IHS project was the first of many branding and strategy projects that I would take on within the education industry between 2012- 2017.
Mike Robinson created the logo, website, signage, way finding, environmental design, advertisements, corporate identity, social media and marketing and branding strategy.
Who is Invictus High School
Invictus High School was a dropout prevention public charter located in Cleveland, Ohio. The public charter school served students between the ages of 16-21. Invictus High School had one downtown location and was in the process of building out a second location when I came abord.
The downtown location had stagnant growth, hovering around 80 full-time students.